THROUGH NOVEMBER BUSINESS AD PAGES AND REVENUE REMAIN STEADY
Year-to-date ad pages up .74%; year-to-date revenue up .60%
NEW YORK, January 22, 2007—Year-to-date ad pages and revenue continue to remain steady, with an increase of .74% and .60%, respectively, despite a decline in ad pages by 3.34% and in ad revenue for the month of November over the same period in 2005 by 3.00%. The steady revenue for the year to date has been due in large part to strong category performers such as the Architecture, Design, Lighting category, with an increase of 10.89%; the Building, Engineering, Construction category which followed with an 8.20% increase; and the Pharmaceuticals category, with an 8.09% increase.
“As expected, the business media magazine industry remains essentially stable,” said Gordon T. Hughes II, president and CEO of American Business Media, “We’re seeing growth in categories such as Architecture, Pharm and Building, which speaks volumes to today’s economic climate and priorities. The real growth in business media is coming in the digital and event spaces, as the business develops into a multi-platform configuration. ”
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site at www.americanbusinessmedia.com or by following this link: http://www.americanbusinessmedia.com/images/abm/pdfs/resources/BIN/binNov_2006.pdf
The BIN categories are:
Architecture, Design, Lighting
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Design, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Government (Local, State, Federal)
Movies, Radio, TV & Video
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Science, Research & Development
Travel, Conventions & Meetings
*Miscellaneous includes categories for Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
Danielle Ciardullo, Director of Communications
American Business Media