NEW YORK, January 21, 2005—Business-to-business ad pages increased 3.7% in November
compared to the year ago period, according to the Business Information Network (BIN) report
released today by American Business Media. Ad revenue rose 7.0% for November. Year-to-date
spending was up 3.7% and ad pages were up 1.2%.
“Our prediction of 2% to 4% ad revenue growth for 2004 seems to be right on target,” said
Gordon Hughes, president/CEO of American Business Media. “In 2005, we are expecting to see
3% to 4% growth once again.”
Only one category—Services, Direct Response & Classified, which was down 4.1%—posted a
decrease in November. All others showed gains: Automotive led the way with a 10.8% increase,
followed by Finance, Business & Advertising, up 10.2%. Travel was up 9.0%; Home & Building
up 8.2%; Telecommunications up 5.5%; Retail up 5.0%; Computers up 4.3%; Manufacturing &
Electrical Equipment, Materials & Components up 3.5%; Software up 2.1%; and Drugs &
Toiletries up 0.2%.
The only category to show a decrease in November ad revenues was Services, Direct Response &
Classified, down 3.8%. Automotive posted a 16.7% jump. Finance, Business & Advertising was
up 14.5%; Home & Building up 9.4%; Travel up 8.9%; Manufacturing up 8.7%;
Telecommunications up 7.9%; Retail up 7.5%; Computers up 7.5%; Drugs & Toiletries up 2.6%
and Software up 2.2%.
View the complete BIN chart at this URL:
The Business Information Network (BIN), created by American Business Media, tracks b-to-b
print ad spending and pages. Founded in 1906, American Business Media is the industry
association for b-to-b information providers. Its 230-plus member companies reach an audience
of more than 90 million professionals and represent over 3,700 print and online titles.
As previously reported, as of January 2004 the BIN reports are being provided by IMS/The
Auditor. IMS monitors advertising in 800 b-to-b publications. In addition, PERQ/HCI—which
tracks more than 500 medical publications—provides information for the Drugs & Toiletries
category. The Horticulture & Farming numbers are reported separately in 2004, because IMS
does not have comparative data from 2003.
Gordon Hughes, President & CEO
American Business Media
T 212.661.6360 x3314