BUSINESS PUBLICATIONS’ AD PAGES AND REVENUE HOLD STEADY IN 2006
End of Year ad pages up .68%; End of Year ad revenue up .61%
NEW YORK, February 22, 2007— The Business Information Network report through December shows 2006 to be essentially holding steady, with an increase of .68% and .61%, respectively. Despite a decline in ad pages by 2.66% and in ad revenue by 2.17 for the month of December over the same period in 2005, the stable revenue for the year has been due in large part to strong category performers such as the Architecture, Design, Lighting category, with an annual increase of 9.91%; the Building, Engineering, Construction category which followed with an 8.09% increase; and the Automotive category, with a 7.82% increase.
“As predicted, 2006 held steady for print ad pages and revenue. With 2006 behind us, we look forward to the first quarter of 2007 to be promising for our industry,” said Gordon T. Hughes II, president and CEO of American Business Media. “As growth in business media turns more and more to the digital and event spaces, ad pages will be realized from multiplatform initiatives that encompass in print, online and in-person.”
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site at www.americanbusinessmedia.com or by clicking here.
The BIN categories are:
Architecture, Design, Lighting
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Design, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Government (Local, State, Federal)
Movies, Radio, TV & Video
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Science, Research & Development
Travel, Conventions & Meetings
*Miscellaneous includes categories for Arts, Coin Operated & Vending Machine, Security and
Classified pages across all categories.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
Danielle Ciardullo, Director of Communications
American Business Media