PRESS RELEASE
PLEDGER NAMED VP/GROUP PUBLISHER, MCFARLAND NAMED MARKETING DIRECTOR OF NEWBAY MEDIA’S MUSIC PLAYER NETWORK
Pair brings More Than 35 Years of MI Market Experience to the Music Player Team
NEW YORK April 10, 2007 -- NewBay Media has announced that John Pledger has joined the company as vice president/group publisher, and Christen Pocock McFarland as marketing director of the Music Player Network (MPN). Pledger has assumed responsibility for all of MPN’s publications, Web sites, and events, including Guitar Player, Bass Player, Keyboard, EQ, Guitar Player TV, and the Guitar Hero competition, with McFarland picking up marketing duties for the group.
Pledger has over 20 years of publishing experience in the MI marketplace. Most recently, he ran Pledger & Associates, a San Francisco-based advertising rep firm. From 1996 to 2003, Pledger was group publisher for Primedia’s (now Penton) Mix Audio Entertainment Network — including Mix, Electronic Musician, SVC, and Remix brands, publications, Web sites, and events.
“John’s experience in media integration within the music industry made him the logical choice to lead this dynamic organization,” states Steve Palm, CEO of NewBay Media LLC. “I look forward to working with both John and Christen on initiatives that will serve our readers and advertisers in print, online and in person.”
“There is much potential in the Music Player Network’s products,” states Pledger. “I am anxious to work with the team to grow our publications and expand our online, custom publishing, and event opportunities.”
McFarland (formerly Pocock) was most recently the marketing and events director at the Mix Audio Entertainment Network and served various roles there since joining in 1992.
Both are working out of NewBay Media’s San Bruno, California offices.
John Pledger can be reached at 650-238-0300 or jpledger@musicplayer.com,
Christen Pocock McFarland can be reached at 650-238-0298 or cmcfarland@musicplayer.com.
About NewBay Media LLC
NewBay Media is an integrated media company serving the video/broadcast, professional audio, musical instrument, integration, and K–12 education markets with market leading publications, websites, podcasts, eNewsletters, events, and custom marketing services. NewBay’s targeted communications reach buyers in both their traditional and vertical markets, providing its customers with a reach that not only goes deep into their core market, but also expands to include buyers in related industries.
NewBay’s properties include such well-established titles as Pro Sound News, Guitar Player, Bass Player, Systems Contractor News, Keyboard, EQ, Residential Systems, Rental & Staging Systems, Videography, DV, Government Video, Television Broadcast, Digital Cinematography, Technology & Learning, DV Expo, and Government Video Technology Expo.
Learn more by visiting www.nbmedia.com.
For more information, contact:
Anthony Savona
Director of Marketing
NewBay Media LLC
212-378-0450
asavona@nbmedia.com