Business-to-Business Magazine Revenues Remain Stable
Other Media Platforms Continue to Flourish
While magazine revenue does remain flat, there are strong category performers for print. They include the Science, Research & Development category, with a year-to-date increase in ad revenue of 11.42%; the Travel, Business Conventions & Meetings category which followed with a 9.05% increase; and the Architecture, Design, Lighting category, with a 8.09% increase.
“It is becoming apparent that the era of transformation is upon us now,” said Gordon T. Hughes II, president and CEO of American Business Media. “It is clear from the data that magazine ad pages and revenue are being out billed by events. This again does not mean that print is going away; it just means now more than ever we must look to our entire brandscape and focus on those platforms that are changing the balance in the overall $31 billion pie.”
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site at www.americanbusinessmedia.com or by clicking here.
The BIN categories are:
Architecture, Design, Lighting
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Design, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Government (Local, State, Federal)
Movies, Radio, TV & Video
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Science, Research & Development
Travel, Conventions & Meetings
*Miscellaneous includes categories for Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
American Business Media