Trade Show Revenue Continues to Increase in 1st Quarter
Print ad pages and revenues remain flat
The Business Information Network (BIN) report through March shows magazine print revenues stable in the first quarter. Ad pages have decreased slightly by 2.91%, with ad revenue following suit with a 1.16% decrease. Although magazine ad pages and revenues remain essentially flat, there are strong category performers for print. They include the Architecture, Design, Lighting category, with a year-to-date increase in ad revenue of 10.68%; Professional Services category which followed with a 9.39% increase; and the Resources, Environment and Utilities with an 8.25% increase.
“As the numbers come in wrapping up the first quarter, we must continue to look at the entire scope of our business, in print, in person and online.” said Gordon T. Hughes II, president and CEO of American Business Media. “The growth trend in tradeshows and other platforms, such as digital and custom media, is not replacing print, it is merely complimenting it and reflecting this dynamic shift.”
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site at www.americanbusinessmedia.com or by clicking here.
The BIN categories are:
Architecture, Design, Lighting
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Design, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Government (Local, State, Federal)
Movies, Radio, TV & Video
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Science, Research & Development
Travel, Conventions & Meetings
*Miscellaneous includes categories for Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
American Business Media