Research & Marketing
2011 ABM/MPA Compensation Survey
Announcement and information
2011 ABM Member Marketing Services Survey
Report (members only)
2011 Editorial Survey
State of the B-to-B Industry
November 2010 Report (members only)
2010 ABM/ANA/Booz Study: B2B Marketing Leadership
Presentation Deck, Executive Summary & Archived Webinar (members only)
Healthcare Research
2010 Medical Advertising Research (conducted by Kantar Health)
2010 Medical Advertising Research (conducted by Kantar Health)
Agricultural Research
2010 Agri Council/Readex Media Channel Study (members only): Archived Webinar, Slide Deck, Data Tables, Detailed Methodology
2010 Agri Council/Readex Media Channel Study (for non-members)
2009 Agri Council Marketing Outlook Survey
2005 Harris Agricultural Media Study
2010 ABM/Forrester: The Impact of Social Media on B-to-B Buyers
Webinar and Presentation Deck
Webinar and Presentation Deck
2008 ABM/Booz Study: A Roadmap to Profitable Revenue Growth
Complete Report
Report Overview
Marketer Driven Solutions Report
End User Driven Solutions Report
2010 Power of B-to-B Media During Economic Uncertainty
The Importance & Value of B2B Advertising During Times of Economic Uncertainty (Updated for 2010)
B-to-B Case Study Series
Integrated Media:
- Cigna's Integrated Campaign Achieves Successful Brand Repositioning
Summary
Full BtoB Article
- GE's Integrated Campaign Pumps Up the Energy for Smart Grid
- DuPont and High Plains Journal Go "All Aboard" with Integrated Campaign for Wheat Harvest Tour
Events:
- Mobile Event Expands Ciena's Customer Base
Summary
Full BtoB Article
- Hybrid Event Delivers Successful Product Launch & Cost Savings for Lightolier
Summary
Full BtoB Article
- Virtual Trade Shows Address Audience Needs, Build Magazine Readership
- John Deere Takes Face-to-Face Campaign to the Next Level with New Product Launch
Print Media:
- How and "Y" Pioneer Hi-Bred Profited from the Power of Print
Custom Media:
- Razorleaf Pushes the Technological Envelope with Award-Winning Custom Content Blog Site
Marketing:
- Metrics Help Cisco WebEx Boost Sales and Engagement
Summary
Full BtoB Article
- Money Back Guarantee Lands BigHand Big Money
Summary
Full BtoB Article
'Case for' Series
Case For Series
The ABM/Forrester Study
- Consolidated Forrester Study - Ideal for Sales Presentations
- Consolidated Forrester Study - The Power of Industry Specific Digital Media
- Consolidated Forrester Study - The Power of Industry Specific Magazines
- Consolidated Forrester Study - The Power of Industry Specific Events
White Papers
Marketing
The Power of Business Media Ad
ABM's new ad, FREE for ABM members, promotes the power of business media, with significant findings from several recent studies, including Yankelovich/Harris and Forrester.
Click on the ad below for the full-size version for use in your publication or Web site.
Contact Kate Patton to download the ad in various electronic banner ad formats, including Leaderboard and Skyscraper. You can also customize the ad with your logo to make it better resonate with your audiences.
The Power of Ag Media Ad
ABM's latest Ag ad, FREE for ABM members, promotes the power of Ag media, featuring significant findings from several recent studies, including ones from AgriMarketing magazine, Forrester and Yankelovich/Harris.
Click on the ad below for the full-size version for use in your publication or Web site.
Contact Kate Patton to download the ad in various electronic banner ad formats, including Leaderboard and Skyscraper. You can also customize the ad with your logo to make it better resonate with your audiences.
Print Ads
Our integrated advertising campaign, created by DiMassimo Goldstein Inc., focuses on the importance that readers, viewers, and attendees place on business
To run our ads in your publication or Web site, download them below.
If you decide to run our ads, we'd love to know about it! Please e-mail Wally Koval with the titles and issue dates of the publications or sites in which the ads will appear.
Click on any of the ads below to view a high-resolution print version in Adobe PDF.
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Agri Ads
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