Research & Marketing


2011 ABM/MPA Compensation Survey

Announcement and information  

2011 ABM Member Marketing Services Survey

Report (members only)  

2011 Editorial Survey

Report (members only) 


State of the B-to-B Industry

November 2010 Report (members only) 

2010 ABM/ANA/Booz Study: B2B Marketing Leadership

Presentation Deck, Executive Summary & Archived Webinar (members only)


Healthcare Research

2010 Medical Advertising Research  (conducted by Kantar Health) 


Agricultural Research

2010 Agri Council/Readex Media Channel Study (members only): Archived Webinar, Slide Deck, Data Tables, Detailed Methodology 
2010 Agri Council/Readex Media Channel Study (for non-members)   
2009 Agri Council Marketing Outlook Survey 
2005 Harris Agricultural Media Study   


2010 ABM/Forrester: The Impact of Social Media on B-to-B Buyers

Webinar and Presentation Deck


2008 ABM/Booz Study: A Roadmap to Profitable Revenue Growth

Complete Report 
Report Overview    
Marketer Driven Solutions Report  
End User Driven Solutions Report  


2010 Power of B-to-B Media During Economic Uncertainty

The Importance & Value of B2B Advertising During Times of Economic Uncertainty (Updated for 2010) 

  
B-to-B Case Study Series

Integrated Media:

- Cigna's Integrated Campaign Achieves Successful Brand Repositioning
     Summary
     Full BtoB Article 

- GE's Integrated Campaign Pumps Up the Energy for Smart Grid 

DuPont and High Plains Journal Go "All Aboard" with Integrated Campaign for Wheat Harvest Tour


Events:

- Mobile Event Expands Ciena's Customer Base
     Summary
     Full BtoB Article  

- Hybrid Event Delivers Successful Product Launch & Cost Savings for Lightolier
     Summary
     Full BtoB Article 

- Virtual Trade Shows Address Audience Needs, Build Magazine Readership 

John Deere Takes Face-to-Face Campaign to the Next Level with New Product Launch 


Print Media:

How and "Y" Pioneer Hi-Bred Profited from the Power of Print

Custom Media:

Razorleaf Pushes the Technological Envelope with Award-Winning Custom Content Blog Site

Marketing:

- Metrics Help Cisco WebEx Boost Sales and Engagement
     Summary
     Full BtoB Article

- Money Back Guarantee Lands BigHand Big Money
     Summary
     Full BtoB Article 




'Case for' Series

Case For Series

 


The ABM/Forrester Study

 

White Papers

 


Marketing


The Power of Business Media Ad

ABM's new ad, FREE for ABM members, promotes the power of business media, with significant findings from several recent studies, including Yankelovich/Harris and Forrester.

Click on the ad below for the full-size version for use in your publication or Web site.




Contact Kate Patton to download the ad in various electronic banner ad formats, including Leaderboard and Skyscraper. You can also customize the ad with your logo to make it better resonate with your audiences.

 

The Power of Ag Media Ad

ABM's latest Ag ad, FREE for ABM members, promotes the power of Ag media, featuring significant findings from several recent studies, including ones from AgriMarketing magazine, Forrester and Yankelovich/Harris.

Click on the ad below for the full-size version for use in your publication or Web site.

Contact Kate Patton to download the ad in various electronic banner ad formats, including Leaderboard and Skyscraper. You can also customize the ad with your logo to make it better resonate with your audiences.

 

Print Ads

Our integrated advertising campaign, created by DiMassimo Goldstein Inc., focuses on the importance that readers, viewers, and attendees place on business information to inform and help the purchase/decision-making process.

To run our ads in your publication or Web site, download them below.

If you decide to run our ads, we'd love to know about it!  Please e-mail Wally Koval with the titles and issue dates of the publications or sites in which the ads will appear. 

Click on any of the ads below to view a high-resolution print version in Adobe PDF.

7x10   OR   8x10   OR   10X14

7x10   OR   8x10   OR   10X14

7x10   OR   8x10   OR   10X14

7x10   OR   8x10   OR   10X14

Agri Ads