Research & Marketing
American Business Media is your source for the latest research and marketing studies in b-to-b.
ABM Vital Guides
(The Association's newest weekly e-newsletter, produced in partnership with eMedia Vitals, delivering high-quality, actionable content on today's hottest digital b-to-b media trends ... Click here to subscribe.)
The ABM/Booz Study
B-to-B Case Study Series
- Cigna's Integrated Campaign Achieves Successful Brand Repositioning - GE's Integrated Campaign Pumps Up the Energy for Smart Grid - DuPont and High Plains Journal Go "All Aboard" with Integrated Campaign for Wheat Harvest Tour
- Mobile Event Expands Ciena's Customer Base - Hybrid Event Delivers Successful Product Launch & Cost Savings for Lightolier - Virtual Trade Shows Address Audience Needs, Build Magazine Readership - John Deere Takes Face-to-Face Campaign to the Next Level with New Product Launch
- How and "Y" Pioneer Hi-Bred Profited from the Power of Print
- Razorleaf Pushes the Technological Envelope with Award-Winning Custom Content Blog Site
- Metrics Help Cisco WebEx Boost Sales and Engagement 'Case for' Series Case For Series
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Audience Development Research
Audience Development Articles, 2008-2009
Agricultural Research
Healthcare Research
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Marketing
The Power of Business Media Ad
ABM's new ad, FREE for ABM members, promotes the power of business media, with significant findings from several recent studies, including Yankelovich/Harris and Forrester.
Click on the ad below for the full-size version for use in your publication or Web site.
Contact Kate Patton to download the ad in various electronic banner ad formats, including Leaderboard and Skyscraper. You can also customize the ad with your logo to make it better resonate with your audiences.
The Power of Ag Media Ad
ABM's latest Ag ad, FREE for ABM members, promotes the power of Ag media, featuring significant findings from several recent studies, including ones from AgriMarketing magazine, Forrester and Yankelovich/Harris.
Click on the ad below for the full-size version for use in your publication or Web site.
Contact Kate Patton to download the ad in various electronic banner ad formats, including Leaderboard and Skyscraper. You can also customize the ad with your logo to make it better resonate with your audiences.
Print Ads
Our integrated advertising campaign, created by DiMassimo Goldstein Inc., focuses on the importance that readers, viewers, and attendees place on business
To run our ads in your publication or Web site, download them below.
If you decide to run our ads, we'd love to know about it! Please e-mail Wally Koval with the titles and issue dates of the publications or sites in which the ads will appear.
Click on any of the ads below to view a high-resolution print version in Adobe PDF.
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Web Ad
To download this web ad, right-click on the image and choose "save picture as" (for Mac, use Ctrl-click ). Or simply link to
300x250 OR 728x90 OR 468x60 OR 336x280 OR 160x600
Agri Ads
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Business Media Matters
Business Media Matters is a monthly e-newsletter for the business media advertising and marketing community. Bringing the business media opportunity to life for marketers, advertisers and media planners/buyers, each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles.
One of the key objectives of American Business Media's strategic plan is “to enhance the marketplace's knowledge of the power and value of business
To subscribe to Business Media Matters, just send your name, title and e-mail address to info@abmmail.com.