Research & Marketing

American Business Media is your source for the latest research and marketingstudies in the field of business information.

Research

Industry wide research

Case For Series 2008 The Importance & Value of B2B Advertising During Times of Economic Uncertainty  2007 Complete Forrester Study 2007 Complete Forrester Study - Members Only Version 2007 Forrester Study broken out by 21 Industry/BIN Categories One Page Sales Sheet for the Forrester research  2007 Consolidated Forrester Study - Ideal for Sales Presentations 2007 Consolidated Forrester Study - The Power of Industry Specific Digital Media  2007 Consolidated Forrester Study - The Power of Industry Specific Magazines 2007 Consolidated Forrester Study - The Power of Industry Specific Events 2006 Harris End User/Decision Maker Study 2006 Harris/2005 Forrester One-Sheet Executive Summary 2005 Forrester Marketers Study - The Digital Marketing Shift 2001 Yankelovich/Harris End User/Decision Maker Study The Power of Events - A Look at the Face-to-Face Implications of the 2006 Harris and 2005 Forrester Studies Business Information Network (BIN) Monthly and Quarterly Reports White Papers

Agricultural research

2005 Harris Agricultural Media Study

Healthcare research

ABM/AMM Nielsen Medical Journal Advertising Test  The Power of Medical Journal Advertising (Summary of Yale, Dartmouth and Nielsen Studies)

Marketing

Our integrated advertising campaign, created by DiMassimo Goldstein Inc., focuses on the importance that readers, viewers, and attendees place on business information to inform and help the purchase/decision-making process.

To run our ads in your publication or Web site, download them below.

If you decide to run our ads, we'd love to know about it!  Please e-mail Richard Bertin with the titles and issue dates of the publications or sites in which the ads will appear. 

Print Ads

Click on any of the ads below to view a high-resolution print version in Adobe PDF.

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Web Ad  

                                                    

To download this web ad, right-click on the image and choose "save picture as" (for Mac, use Ctrl-click ). Or simply link to
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Agri Ads

Business Media Matters

Business Media Matters is a monthly e-newsletter for the business media advertising and marketing community. Bringing the business media opportunity to life for marketers, advertisers and media planners/buyers, each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles.

One of the key objectives of American Business Media's strategic plan is “to enhance the marketplace's knowledge of the power and value of business information.” To that end, Business Media Matters delivers the messages of ABM members to top advertising and marketing execs.

To subscribe to Business Media Matters, just send your name, title and e-mail address to info@abmmail.com.

Committees and Councils

Media Advisory Council
Media Promotions Committee
PR/Corporate Communications