abm - Research Overview

Research News

Global b-to-b media market to total $214 billion in 2017

6/12/2013 - New research by PwC reports that the global b-to-b...

Survey on email reveals boost in spending

5/29/2013 - ABM's director of research and content discusses t...

Have we recovered from the Great Recession?

5/21/2013 - In a MediaPace blog post, ABM's director of resear...

B-to-B media and info industry grew 3.4% in 2012

5/20/2013 - The industry's biggest gains came in digital adver...

Behavioral targeting to drive the b-to-b company of the future

4/30/2013 - Marketing automation. Behavioral targeting. “Day-p...

First quarter deal value for b-to-b media increases 61%

4/3/2013 - Eight business-to-business media transactions, wor...

First quarter sees four b-to-b title launches

4/2/2013 -

Ag's 10 percent print ad sales growth tops charts in 2012

4/1/2013 - Of the 22 vertical categories tracked, 14 saw sale...

Ag indexes report positive sentiments about current conditions

4/1/2013 - Farmers and agribusiness owners are feeling positi...

B-to-B vs. consumer: How they stack up in the digital race

3/27/2013 - New report finds that b-to-b media generates a big...

5 ways to boost email response rates

3/20/2013 - An ABM webinar last week three industry experts di...

Events industry growth slows in 2012

3/19/2013 - The events industry posted its 10th straight quart...

ABM webinar to reveal data on b-to-b email marketing

3/13/2013 - In a free webinar Thursday, speakers will reveal r...

ABM launches Managing Profits 2.0 research on b-to-b media company costs and revenues

2/27/2013 - By gathering data on expenses and operations, ABM ...

AAM names top business mags of second half 2012

2/26/2013 - Seven ABM members captured 17 spots on the top 25 ...

Study: More enterprise reporting needed in b-to-b digital news

2/20/2013 - Many b-to-b digital news stories fall short in ent...

Six verticals deliver fourth quarter 2012 print ad growth

2/6/2013 - Overall, print advertising sales show negative tre...

Media CEOs are upbeat about business conditions

1/23/2013 - ABM’s first ever report on CEO confidence indicate...

Elsevier designs 'the article of the future'

1/23/2013 - Elsevier B.V. announced The Article of The Future,...

ABM research: B-to-B editorial expenses on the rise

1/18/2013 - The ABM/MPA Compensation Study, conducted by Tower...

Trade sales earned less than consumer sales last year

1/14/2013 - Despite that finding, trade sales salaries are ris...

B-to-B digital advertising revenue tops $1 billion

1/2/2013 - Preliminary data suggests overall industry revenue...

Business pubs more likely to adopt paywalls, prefer bundled subscriptions

12/17/2012 - New research from the Alliance of Audited Media fo...

Print advertising down, but select verticals show life

12/5/2012 - Trade magazine advertising revenue declined 7.4 pe...

CEIR: Events industry grows slightly

12/4/2012 - The events industry posted a 0.9 percent increase ...

Big data: 80% of organizations can't measure ROI

11/28/2012 - Many enterprises are facing challenges in measurin...

Ag print ad revenue continues historic surge

11/26/2012 - Compared with agriculture print ad sales in July 2...

Agri-marketers’ outlook remains positive despite drought, livestock losses

11/16/2012 -

Survey: Trade media lead monetization of digital publishing

11/7/2012 - In a survey of business-to-business, consumer and ...

July’s print spending on b-to-b ads falls 4.5 percent

11/5/2012 - However, several categories saw big gains: aviatio...

Asset International prioritizes data and subscription revenue for steadier growth

11/1/2012 - Jason Cassidy, svp of strategy and development at ...

At Executive Forum, new research on mobile content reveals evolving strategies

10/23/2012 - While about 20 percent of survey respondents say t...

B-to-B media deals surge, valued at $235 million

10/1/2012 - M&A activity for b-to-b media jumped 118 percent i...

VSS: B-to-B media to grow 4.9% this year

9/27/2012 - The b-to-b media industry is expected to grow to $...

Event industry steady, but new metrics, strategies needed

9/18/2012 - Events remain the backbone of the b-to-b media ind...

B-to-B industry grows 3.3 percent in first half

9/12/2012 - Revenue at U.S. media and business information com...

iMonitor launches b-to-b mobile benchmarking effort

8/28/2012 -

Is impact the most important metric in journalism?

8/22/2012 - In a blog on Nieman Journalism Lab, writer Jonatha...

SourceMedia launches sponsored indices to boost research business

8/22/2012 - "The indices’ purpose is to broaden and deepen our...

Research: B-to-B media companies are keeping healthcare costs down

8/22/2012 - Healthcare plan costs are growing slowly or even d...

ABM, Outsell set to probe latest mobile trends

8/22/2012 - ABM is partnering with research firm Outsell Inc. ...

Video: Shift of ad dollars to “earned,” “owned” media can hurt marketers

8/15/2012 - Josh Gordon, of the Josh Gordon Group, talks to AB...

Attendees, exhibitors plan to boost face-to-face commitments

8/1/2012 - The Center for Exhibition Industry Research revisi...

Pro Farmer launches subscription price-tracking service for inputs

7/27/2012 - Professional Farmers of America, a division of Far...

“Decision Triggers” and “Pain Points” will make data a real business for b-to-b

7/25/2012 - B-to-b media sits on a potential goldmine of custo...

Research: Print remains primary info source for agri, but digital growing fast

6/27/2012 - M’s Agri Council last week presented findings in a...

ABM’s BIN Report: Event revenue up, print revenue down in first quarter

6/12/2012 - Based on the first quarter numbers just released, ...

ABM research: Three hallmarks of successful events

5/29/2012 - ABM's Managing Profits Report offers several ways ...

Research: Social media gains traction among b-to-b marketers

5/15/2012 - LinkedIn is the network most often cited by market...

Research confirms primacy of ag trade print media

4/25/2012 - Agriculture magazines and newspapers are the numbe...

Internet display ad revenue grew 14.9% in 2011

4/24/2012 - The IAB's latest report puts 2011 digital ad reven...

Event profits rise when events are your primary business, ABM research shows

4/23/2012 - Events driven by event-focused brands return opera...

The difficulties of managing and monetizing audience data

4/5/2012 - A new study answers the question, "why managing an...

CEIR Index report shows positive future growth for exhibition industry

3/28/2012 - The future of the exhibition industry looks bright...

Survey: Web still a priority over tablets for b-to-b publishers

3/23/2012 - A SIIA survey shows that b-to-b publishers still f...

Total b-to-b media industry revenue rose 7.2% in 2011

3/20/2012 - According to ABM's latest BIN Report, total revenu...

Marketers still buy print ads, but their strategy is changing

3/13/2012 - Despite recent declines, print remains an importan...

Positive forecast for agricultural economy

2/29/2012 - A poll conducted among corporate agribusiness exec...

ABM survery on importance of tablet usage

2/28/2012 - A recent survey of 200 ABM members found that whil...

Print ad sales dip in November

2/28/2012 - Advertising revenue for print business-to-business...

Centralizing data is a game changer

2/24/2012 - How to compress big data into centralized and effi...

Thomas Industrial launches solutions group

2/22/2012 - Thomas Industrial Network has launched an Enterpri...

Mobile and social media revenue increased 30%

2/7/2012 - Mobile & social media revenue rose at a compound a...

Neal Awards finalists announced

2/1/2012 - Construction publisher Hanley Wood leads the nomin...

Surveys: execs bullish on 2012 prospects

1/23/2012 - Two studies released in late January are guardedly...

Marketers look to audience data

1/17/2012 - IAB study finds that forward-thinking marketers ha...

2011 ABM/MPA media compensation survey

1/9/2012 - Including data from about 50 companies and 7,400 e...

Online display ad biz to beat search in 2012

1/9/2012 - A new report from Digiday based on a survey of 450...

Three b-to-b media platforms see 3Q growth

1/5/2012 - Three of the four major b-to-b platforms – digital...

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Research at ABM

Here are recent survey reports, white papers and research releases from ABM. For full research archives, click here. Many of these reports are available to members only, but synopses or extracts may be available as well. For access or information, contact Michael Moran Alterio at 212-784-6365 or e-mail m.alterio@abmmail.com.

Business Information Network (BIN) Reports

- 2012: January, February, March, April, May, June, July, August, September
- 2011: January, February, March, April, May, June, July, August, September, October, November, December
- 2010: January, February, March, April, May, June, July, August, September, October, November, December

2012 Mobile Content and Delivery Research
- Presentation deck from Executive Forum 2012

2012 Healthcare Benefits Survey
- Report (members only)

2012 Agri Council/Readex Media Channel Study
- Report (public PDF without implications)

2011 ABM/MPA Compensation Survey
- Announcement and information
- Blog: Selected data

2011 ABM Member Marketing Services Survey
- Report (members only)

2011 Editorial Survey
- Report (members only)

State of the B-to-B Industry
- November 2010 Report (members only)

2010 ABM/ANA/Booz Study: B2B Marketing Leadership
- Presentation deck (members only)

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Research at ABM