Sales Promotion Awards
Entries are now being accepted for the 2010 Sales Promotion Awards!
The entry process has moved online ... Click here to enter now.
Click here to download the Call For Entries and a Sample Entry Form PDF.
Deadline Extended! Entries due Thursday, June 17, 2010
Originally instituted as the ABM Media Kit Awards to recognize the hard work and creativity of the marketing/publishing teams that created media kits, the ABM Sales Promotion Awards reflect a new focus on the entire suite of promotional and collateral materials that support all sales efforts. A team of experienced, skilled judges evaluate Sales Promotion Award entries based on overall design, copywriting, ease of understanding, and how well the materials reflect the brand’s overall mission.
Often the first point of contact with potential media buyers, promotion and collateral materials are the catalysts for dialogue between business marketers and business information brands and articulate the benefits of advertising, sponsoring, and exhibiting. With the addition of new media platforms within b-to-b media franchises, succinct yet comprehensive communication of integrated advertising options is an important factor in determining the most successful and effective sales promotion materials.
Categories
1. Brand Media Kit/Printed (print)
Traditional printed project in support of a publication or franchise. May include information about print editions, online initiatives, events, newsletters, websites and other products.
2. Brand Media Kit/Digital Interactive Format (online only)
Online project in support of a publication or franchise. May include information about editions, online initiatives, events, newsletters, websites and other products.
3. Exhibitor Sales Kit/Printed (print)
Traditional printed sales kit in support of trade shows, conferences and events.
4. Email Promotion (excludes all e-newsletters)
A single email or email campaign that promotes one or more of a franchise’s integrated products.
5. Stand-Alone Flyer/Printed (excludes campaigns, must be independent)
One-time sales promotion of one or more of a franchise’s integrated products – can be a maximum of two (2) pages (one-sided or two-sided).
6. Stand-Alone Brochure/Printed (excludes campaigns, must be independent)
One-time sales promotion of one or more of a franchise’s integrated products – can be a maximum of up to eight (8) pages.
For more information, contact John Beisner at (212) 661-6360, ext. 3330 or j.beisner@abmmail.com.