Webcasts:
ABM Breakfast With Byte: B-to-B Meets Online Video (In-person Event & Live Video Webcast)
| Online video is fast becoming the preferred method of information delivery and user engagement in digital business media. If your brand is not currently offering an online video product, chances are you're thinking about how to integrate this technology into your marketing platform for 2008. |
B-to-B Meets Social Networking: Talk to the Leaders in Digital Communities
Vertical digital networks are connecting millions of business people with similar interests across the globe like never before. Nearly every industry or profession now has a digital meeting place: A place where content is generated, connections are made, and business deals are completed-all at the click of a mouse. Learn from those are making social networks a part of their business models their outlook for this online phenomenon.
Sales Training Webinar (Archived) – 7 Secrets of Selling Integrated Programs
Whether your integrated mix is - print, Web, events or more - your success depends on your ability to take your clients on a journey through the eyes of your audience. This session provides practical ideas and techniques that can help you improve your sales results through a new communication strategy. Led by Stephen Pia of Coach Media, learn how to position your audience at the forefront of your sales efforts and convert print buyers to an integrated program, while closing longer-term, more profitable deals.
Search Driven Monetization Strategies – Publishers Fight Back!
| In an era in which commercial search engines threaten to commoditize content, successful media companies are competing by deploying their own search-based technologies. FAST presents case studies that include business-to-business publishers who use search to differentiate their content and offer a richer digital community experience, and business-to-consumer publishers who are driving new revenue through their own contextual advertising offerings. |
| Learn the basics of webineering with ABM’s Webinar on Webinars. Hosted by service provider, TalkPoint, the Webinar on Webinars will give a fundamental instruction on the hows, whens, wheres and whys of the webinar world. Join ABM online Thursday, November 30th at 3:00pm for a comprehensive primer that will prepare you to host your next successful webinar. |
American Business Media Research Webinar
| Join American Business Media for one of the most important events in business to business information, the presentation of the new Harris Study and Forrester Research's "Business-to- Business Digital Marketing Shift" survey results. |
ABM and Everybody Wins! Web Seminar
| Learn how to become involved in the children's literacy program, Everybody Wins!, by viewing an archived webcast at above link. |
Interaction Between Detailing and Journal Advertising (Healthcare Research Webcast)
Download long version of Webcast (ppt)
Download shorter version of Webcast (ppt)
Access the TCORP Sales Training Webcast archive (Pay Perview)
"From Pitch to Close: 5 Essentials to Sell By,"
Presented by TCORP.