ABM Site Move

Note: ABM can now be found at siia.net/abm!

Anti-Spam Law Resources

Canada’s Anti-Spam Law Resources

On July 1, 2014, the majority of Canada’s Anti-Spam Law (CASL) will be put into effect. These regulations apply to commercial electronic messages, harvesting of address information, installation of computer programs and false representations in messages, and altogether, will give Canada the world’s strictest spam/malware legislation. Furthermore, CASL compliance is required for all missives sent from or accessed in Canada, making the law an issue of global consequence.

SIIA/ABM has compiled a list of resources to help businesses act in accordance with CASL. These resources include a compliance toolkit devised by McCarthy Tétrault senior partner (and Canadian IP law expert) Barry Sookman, a webinar with Sookman from January and additional articles and resources dealing with the legislation. To access the page, click here.

Government Affairs
Government affairs

SIIA-ABM Postal Operations Briefing

The outlook for postal rates continues to be very uncertain. Postal increases have traditionally taken place in January of each year. For 2015 there are several factors in place that could result in an increase taking place later in the year, or perhaps not at all.

Presently the exigency surcharge is temporary and will likely be fulfilled in August or September 2015. To avoid an increase in January and another decrease adjustment later in the year, the Postal Service could decide to hold off on the January increase.

There have also been informal suggestions that the USPS would like to move the increase date to later in the year regardless for internal reasons.

Exigent appeal cases are also in the courts that could eliminate the exigent completely or bake it into the rates permanently.

There are various postal reform proposals in Congress which could affect rates, with a continued threat of rate increases to offset postal service revenue losses.

Read more.

ABM's Mission

The information and media industry is growing in complexity:

  • Audiences and marketers are becoming customers and competitors.
  • Media and information are evolving into market intelligence.
  • Revenue models more complex, requiring multiple sources.
  • Single platform publications are now integrated multi-platform operations.
  • New technologies mean new competitors.
  • New capabilities are complicating ROI strategies.

Companies are navigating new revenues, developing new products, repositioning brands and seeking new talent and skills. Media and information executives are re-allocating costs to new growth; considering new metrics, case studies and benchmarks; and grappling with legislative threats.

In this dynamic environment, ABM's purpose is twofold:

First, to promote and defend our industry, through advocacy and lobbying in Washington on legislative threats to industry business practices; as well as by promoting industry to key stakeholders on Wall Street, Madison Avenue, etc.

Second, to accelerate the transformation to new business models, primarily through providing visibility into strategic options; enabling implementation through pragmatic solutions; creating a nexus for the exchange of ideas and solutions; and delivering information, education and knowledge.

Learn more about ABM.

2014 IAB/SIIA Compensation Report

Research: Sales and edit salaries show little change over two years

12/4/14 - After a year hiatus, ABM’s trade media compensation research shows that industry salaries are flat overall. However, based on a more limited sample size, event staff salaries seem to be rising. Read More.
Rick Short

“If publishers want my money, they need to do content marketing better than me”

11/20/14 - Content marketing is a hot opportunities for marketers and media, but how is this really any different from legacy “custom content” strategies? The difference today is what content marketing can accomplish. Rick Short of Indium Corp. has developed an aggressive content marketing strategy that turned Indium engineers into bloggers, video stars and influencers. The results? A 600 percent increase in sales leads and 10,000 new opt-in, self-qualified, sales leads each year. Read More.

How does the retirement of the postmaster general affect the B2B info industry?

11/17/14 - As the The postmaster general of the United States, Patrick R. Donahoe, steps down early next year, ABM/SIIA postal counsel Jack Widener identifies the implications for the portion of the information industry that depends on physical mail delivery. Read More.
Prescot Shibles

In the Age of Engagement, a new breed of revenue generator is taking over audience development

11/14/14 - The traditional audience development role has focused on content exposure, rather than generating marketing or even subscription dollars. However, a new demand for “audience engagement” is leading to new roles that combine marketing, business and editorial expertise. Randall-Reilly's new vp-audience development, Prescott Shibles, recently spoke with ABM about why the new leaders in audience development need a new skill set that’s well-versed in digital technology and marketing. Read More.

  • Ag Media
  • Hallmark -  Captivate Audiences