• McGraw Invitational 2014
  • ABM Regional Training Series
  • 2014 Neal Awards Gallery

Upcoming Events

11/10/2014 - Fontainebleau Miami Beach
11/06/2014 - ABM Headquarters
11/10/2014 - ABM Headquarters
11/18/2014 - Kantar Media SRDS; 11 Madison Avenue, 12th Floor, New York NY
11/18/2014 - Kantar Media SRDS; 11 Madison Avenue, 12th Floor, New York NY
11/20/2014 - ABM Headquarters
12/03/2014 - ABM Headquarters
12/04/2014 - ABM Headquarters
12/09/2014 - ABM Headquarters
BIMS 2014
BIMS 2014
Anti-Spam Law Resources

Canada’s Anti-Spam Law Resources

On July 1, 2014, the majority of Canada’s Anti-Spam Law (CASL) will be put into effect. These regulations apply to commercial electronic messages, harvesting of address information, installation of computer programs and false representations in messages, and altogether, will give Canada the world’s strictest spam/malware legislation. Furthermore, CASL compliance is required for all missives sent from or accessed in Canada, making the law an issue of global consequence.

SIIA/ABM has compiled a list of resources to help businesses act in accordance with CASL. These resources include a compliance toolkit devised by McCarthy Tétrault senior partner (and Canadian IP law expert) Barry Sookman, a webinar with Sookman from January and additional articles and resources dealing with the legislation. To access the page, click here.

Government Affairs
Government affairs

SIIA-ABM Postal Operations Briefing

The outlook for postal rates continues to be very uncertain. Postal increases have traditionally taken place in January of each year. For 2015 there are several factors in place that could result in an increase taking place later in the year, or perhaps not at all.

Presently the exigency surcharge is temporary and will likely be fulfilled in August or September 2015. To avoid an increase in January and another decrease adjustment later in the year, the Postal Service could decide to hold off on the January increase.

There have also been informal suggestions that the USPS would like to move the increase date to later in the year regardless for internal reasons.

Exigent appeal cases are also in the courts that could eliminate the exigent completely or bake it into the rates permanently.

There are various postal reform proposals in Congress which could affect rates, with a continued threat of rate increases to offset postal service revenue losses.

Read more.

ABM's Mission

The information and media industry is growing in complexity:

  • Audiences and marketers are becoming customers and competitors.
  • Media and information are evolving into market intelligence.
  • Revenue models more complex, requiring multiple sources.
  • Single platform publications are now integrated multi-platform operations.
  • New technologies mean new competitors.
  • New capabilities are complicating ROI strategies.

Companies are navigating new revenues, developing new products, repositioning brands and seeking new talent and skills. Media and information executives are re-allocating costs to new growth; considering new metrics, case studies and benchmarks; and grappling with legislative threats.

In this dynamic environment, ABM's purpose is twofold:

First, to promote and defend our industry, through advocacy and lobbying in Washington on legislative threats to industry business practices; as well as by promoting industry to key stakeholders on Wall Street, Madison Avenue, etc.

Second, to accelerate the transformation to new business models, primarily through providing visibility into strategic options; enabling implementation through pragmatic solutions; creating a nexus for the exchange of ideas and solutions; and delivering information, education and knowledge.

Learn more about ABM.

How B2B publishers can profit from programmatic advertising

10/29/14 - When trade publishers migrate online, the advertising pie shrinks, and marketers demand better metrics. Programmatic ads and real-time bidding for undersold inventory can help make up the gap in metrics and the gap in revenue. However, marketers used to paying consumer prices for clicks and views may balk at the prices B2B traffic can command. One solution is to stick to private exchanges that serve savvy B2B marketers. Read More.
Bill Ault

Zero clicks away: How publishers are creating workflow tools

10/23/14 - During the latest ABM-SIIA Business Information Council (BIC) meeting, members discussed trends in workflow tools. Obtaining customers' share of day and keeping them on site is vital to both business media and marketing pros. How can you become embedded into your customers' daily professional lives -- into their workflow? "Zero clicks means the customer doesn't want to do anything," explains Bill Ault, president of Equipment Data Associates at Randall-Reilly, and BIC Chair. Read More.
CODiE Awards

Codie Awards celebrate 30 years of info industry excellence

10/22/14 - Now open to ABM members, the Software and Information Industry Association's CODiE Awards have been recognizing achievement in content, software and education products for three decades. Read More.

Training program: 3 pricing strategies, 5 ways to monetize content and 11 lessons from The NY Times

10/16/14 - ABM's educational event in New York City gave media company professionals a chance to hone old skills, develop new ones, and pick up actionable takeaways useful for levels from managers to junior practitioners. Read More.

  • Ag Media
  • Hallmark -  Captivate Audiences