B-to-B Meets Social Networking: Talk to the Leaders in Digital Communities

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B-to-B Meets Social Networking:
Talk to the Leaders in Digital Communities

Monetize, Build, Connect

  Join ABM for a morning devoted to the online networking phenomenon, as we uncover the true impact of these communications on your business and the ways that you can capitalize on this global phenomenon.

 AGENDA

8:30 am – 9:00 am
Continental Breakfast

9:00 am – 9:05 am
Welcome and Opening Remarks

9:05 am – 9:35 am
Keynote Address
Social Networking: The New Influencer in Business Information
Paul Gillin, Author of The New Influencers, Paul Gillin Communications
Hear from this noted authority on the New Influencers that are shaking up the mainstream media and marketing industries and how you can incorporate them into your strategic plans.

9:35 am - 10:30 am
The Online Networking Phenomenon
Vertical digital networks are connecting millions of business people with similar interests across the globe like never before. Nearly every industry or profession now has a digital meeting place: A place where content is generated, connections are made, and business deals are completed-all at the click of a mouse. Hear from the leaders during this interactive session on why and how to make virtual networks a part of your business model.

Moderator:
Paul Gillin, Author of The New Influencers, Paul Gillin Communications
Panelists:
Sean Brooks, VP, Social Publishing, TechTarget
Dora Chomiak, Senior Director, eBusiness & Digital Media, McGraw-Hill Construction
Matt Preschern, Vice President, Small and Medium Business (SMB) & Ecosystem Communications, IBM

Invited speaker:
Fox Interactive Media/MySpace

 This event will be available as an on-demand video by August 15.  Details to follow.

About the speakers:
	Paul Gillin, Author of The New Influencers, Paul Gillin Communications Paul Gillin is a veteran technology journalist with more than 23 years of editorial leadership. As founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine. He writes the social media column for BtoB magazine, and his new book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Gillin specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Paul is a Research Fellow and a member of the advisory board of the Society for New Communications Research. He blogs at www.paulgillin.com.
	Sean Brooks, Vice President, Social Publishing, TechTarget Sean Brooks is responsible for the strategic direction all social publishing initiatives, including blogs, wikis, widgets and other Web 2.0 technologies to facilitate user-generated content, for TechTarget’s network of 41 technology-specific Web sites.  Sean is also responsible for managing relationships with TechTarget’s strategic partners including Google, Monster, Yahoo! and others.
	Dora Chomiak, Senior Director, eBusiness & Digital Media, McGraw-Hill Construction, Information and Media Services As the leader of eBusiness and Digital Media for McGraw-Hill Construction, Dora draws on more than 15 years of experience in international finance, media, and marketing. She began her career with the Soros Foundations, where she established a national television network in Ukraine and began publishing online. Upon completing her MBA at Columbia University, Dora joined the Executive Development Program at the McGraw-Hill Companies and has held a series of position in marketing, product development and sales management. She has re-launched and grown several web properties including ArchitecturalRecord.com and GreenSourceMag.com which are the first phase of the social media initiatives at McGraw-Hill Construction. Currently, she leads a team responsible for driving new revenue to McGraw-Hill Construction using the Internet as a marketing and sales channel.
	Matt Preschern, Vice President, Small and Medium Business (SMB) & Ecosystem Communications, IBM Matt is responsible for leading IBM's global Communications efforts in the mid-market, the various go-to-market channels, and the expanded ecosystem – collectively, one of the fastest IBM growth segments. Matt helps design and execute SMB-specific Marketing campaigns and leads the SMB & ecosystem media, press and analyst relations efforts. He explores and implements new and innovative approaches to interact and collaborate with clients and influencers. This includes Innovation roundtables, “Jams” or on-line collaborative discussion forums, webcasts with IBM Research, sales advisory councils, podcasts, blogs and wikis. Matt also develops industry-specific sales collateral, mid-market client success stories and leads SMB education & training efforts.

To register for this event, contact Lauren Gabriele at  212-661-6360 x3322 or l.gabriele@abmmail.com

For more information, contact Michele Langer at 212-661-6360 x3337 or m.langer@abmmail.com

For sponsorship opportunities, contact Jane O'Connor at 212-661-6360 x3332 or j.oconnor@abmmail.com

Suggested lodging near event:
Holiday Inn Soho, 138 Lafayette Street, New York City 212-966-8898

Registration policy: This is a firm registration and may not be cancelled after August 3, 2007, 5:00 pm EST. Notification of cancellation must be sent in writing to American Business Media or faxed to 212-370-0736. Registrations cancelled prior to August 3, 2007, 5:00 PM EST, will be refundable, minus a $35.00 processing fee. Substitutions may be made after that day, but cancellations will not be refunded for any reason. American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred. By registering you understand that your participation and attendance at this program may be video taped, filmed and/or audio recorded. You agree that the Recording may be used for any lawful purposes that American Business Media, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the Recording or its copyright.