ABM Breakfast With Byte: B-to-B Meets Online Video (In-person Event & Live Video Webcast)

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Without video, how integrated are your current media offerings? 

Register below for the in-person event or here for the live online video webcast!

Online video is fast becoming the preferred method of information delivery and user engagement in digital business media. If your brand is not currently offering an online video product, chances are you're thinking about how to integrate this technology into your marketing platform for 2008.  

So how do you identify the opportunities to increase your audience by offering original content?  What are the business models that work and how can they serve your advertisers?  Who are the people, and what training and skill sets should you consider to make your revenue goals through video a reality?  Hear industry leaders discuss how they are tapping into this digital technology and giving their audiences and advertisers what they want now. 

ABM's Breakfast with Byte: B-to-B Meets Online Video will give you the answers to those questions about this hot digital technology that is no longer just a buzz word, but a business media imperative. 

AGENDA

8:30 am - 9:00 am
Breakfast and Registration

9:00 am - 9:10 am
Welcome & Introduction
Gordon Hughes, President & CEO, American Business Media
Robert Director of Business Development, FAST

9:10 am - 10:15 am
Online Video: The Digital Business Media Imperative
Online video is breathing new life into digital business media, whether in the form of original content, custom media, new marketing platforms, and more.  Hear from those leading the charge why video is the industry mandate for business media in 2008 and what you need to know to get started now.

Moderator:
Bob Felsenthal, Vice President & Publisher, BtoB & Media Business
Panelists:
Allison Arden, Associate Publisher, Advertising Age and Creativity Magazine - Video Products: Ad Age Video & Video Showcase
Thomas Groppe, Executive Editor, Electronic Media Operations, The Deal LLC - Video Product: Tech Confidential's Behind the Money
Patricia Kelly, Product Manager, Hanley Wood - Video Product: BuildTV

Can't make the event in person? 
Watch the online video about Online Video!

You can now register to watch our live video webcast of B-to-B Meets Online video by clicking HERE.
(This event will be archived for 1 year after original airdate)

To register for the live event, please scroll to the bottom of this page

For more information about this event, contact Michele Langer at 212-661-6360 x3337 or at m.langer@abmmail.com

Registration policy: This is a firm registration and may not be cancelled after November 20, 5:00 pm EST. Notification of cancellation must be sent in writing to American Business Media or faxed to 212-370-0736. Registrations cancelled prior to November 20, 2007, 5:00 PM EST, will be refundable, minus a $25.00 processing fee. Substitutions may be made after that day, but cancellations will not be refunded for any reason. American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred. By registering you understand that your participation and attendance at this program may be video taped, filmed and/or audio recorded. You agree that the Recording may be used for any lawful purposes that American Business Media, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the Recording or its copyright.