Cocktails & Connections - Special Neal Awards Edition

About Stuart Bogaty, EVP/Global Managing Partner, Universal-McCann

Stuart joined Universal McCann in May 2006. Based in New York, he currently leads media services on the global Brown Forman and US digital services on Johnson & Johnson accounts.  He previously led the global Intel and MasterCard accounts within the context of McCann Worldgroup’s integrated relationships.

Since joining UM, Stuart was instrumental in securing front page advertising for Intel in The Wall Street Journal—a media first. Additionally, Stuart’s experience in managing P/Ls has been invaluable in balancing revenue and profit management with strategic vision for his clients and UM.

Stuart brings a powerful vision of the future of communications, a unique skill set and exceptional experience. Prior to UM, Stuart served as CEO, NeoSearch@Ogilvy North America and co-managing director, Neo@Ogilvy New York. He was a key senior member of the management team that built mOne, which became Neo@Ogilvy. His clients included Cisco, Lenovo, SAP and Yahoo.  Prior to his CEO appointment, he held other senior roles during his six years with the company, including integrated media director for OgilvyOne Media, where he managed all online and direct media activity for IBM and Unilever. 

Before he joined OgilvyOne, Stuart was director of interactive marketing for Cone Interactive. Throughout his career, he has worked at other leading agencies including Saatchi & Saatchi and Grey Advertising.

A 15-year veteran of the interactive advertising community, Stuart has been instrumental in pushing forward and championing many initiatives in the the digital media space. He is or has been a member of the AAAA Interactive Advertising Committee, the Google Agency Council, The Yahoo Search Marketing Agency Council, and the MSN Advertising Advisory Council. He routinely speaks at industry conferences and events and is frequently quoted in industry publications including The Wall Street Journal, The New York Times, Mediaweek, Adweek and Ad Age.

About Bob Felsenthal, VP & Publisher, BtoB and Media Business

Robert Felsenthal is vice president and publisher of BtoB Magazine, Btobonline.com, and Media Business Magazine.  

He was named publisher of BtoB Magazine, a Crain Communications publication, and BtoB’s website, BtoBonline.com, in May 2000.  In 2003, he launched Media Business Magazine as part of the BtoB group. Prior to BtoB, he was associate publisher of Crain’s New York Business.  He also worked in various positions at Crain’s Chicago Business after launching his career in marketing at The Chicago Sun-Times and Chicago Daily News. 

Bob is a graduate of Marquette University with a degree in business and marketing.  Based in New York City, Bob is on the board of the BMA (Business Marketing Association), the b-to-b operating committee of the DMA (Direct Marketing Association), the publisher’s advisory board of the BPA, and the marketing committee of ABM (American Business Media).

About Andrea Marder, SVP/Group Account Director, Targetcast TCM

Andrea's background is a hybrid between client and agency experience, both large and small. Her managerial experience in all aspects of advertising has liberated Andrea to approach her client's business with a creative flair, while assuring precision worthy of this classically trained media strategist.

At TargetCast tcm, Andrea's strong foundation of in-depth understanding of package goods, prestige, mass, kid, financial and retail products provides great dimension in the development of communications plans. One of the agency's Group Account Directors, Andrea turns her considerable talents to the direction of consumer insight development, communication plan creation and innovative implementation across multiple consumer touch points.

Most recently at Mediacom, Andrea was charged with directing the development of media strategy and plans for a host of brands inclusive of P&G (Mr. Clean, Pringles, Actonel), Yves Saint Laurent, Dannon, Marriott & Hasbro.

Andrea represents TargetCast tcm on the AAAA's Business to Business Media Committee as well as the Audit Bureau of Circulations/Business to Business Magazine Advisory Committee.

About Tyler Schaeffer, Managing Partner, Worldwide Strategic Planning Director, MindShare

Joining MindShare in April 2006, as Managing Partner, Worldwide Strategic Planning Director for American Express, Tyler collaborates with Amex Global Advertising and Brand Management teams, Business Units and Amex’s agency partners, to devise innovative and integrated brand engagement and product acquisition communications programs, worldwide.

Joining MindShare in April 2006, as Managing Partner, Worldwide Strategic Planning Director for American Express, Tyler collaborates with Amex Global Advertising and Brand Management teams, Business Units and Amex’s agency partners, to devise innovative and integrated brand engagement and product acquisition communications programs, worldwide.

Prior to MindShare, Tyler was Senior Vice President, Director of Media Brand Planning, at Foote Cone & Belding Worldwide, where for 25 years, he demonstrated an inventive approach to the planning process, with keen insights into its involvement in creative strategies.  His innovative thinking and creativity proved accountable for blue-chip marketers across consumer, packaged goods, retail, technology, B2B and financial categories, including: AT&T, Avaya, British Virgin Islands Tourist Board, Brown Forman, Campbell’s, Citicorp, Compaq, DEC, Fairmont Hotels & Resorts, Fila, Frito-Lay, HIS Jeans, IBM, IRS, Jamaica Tourist Board, JP Morgan Chase, Lucent, MetLife, Motorola, NCR, NY Times, Price Waterhouse Coopers, Samsung.

Tyler is a member of the Board of Directors for BPA Worldwide and the International Advertising Association (IAA) , an advisor to the American Business Media (ABM) and supports the Financial Communications Society (FCS).  He is often quoted in the ad press and is a sought-after speaker at media forums and industry conferences.