DIGITAL VELOCITY 2009: Realizing Digital ROI in Today's Economy




Your 2009 dollars are tight and have to work harder than ever.  Don't miss this opportunity to interact with online experts and visionaries in this interactive roundtable discussion that will help you address the key issues affecting your digital media business right now!

Tuesday, March 3
9:00 AM - 9:30 AM

Keynote Address
Speaker: John Yemma, Editor, The Christian Science Monitor

John Yemma, editor of The Christian Science Monitor, will discuss how the 100-year-old newspaper with seven Pulitzer Prizes to its credit made the decision to end print daily distribution and, more importantly, how the transition to online delivery is being done. The Monitor, the first national circulation newspaper to shift to an online publication, plans to launch a new weekly edition in addition to boosting its online offerings. It will be only weeks away from making this shift when Yemma delivers what promises to be a lively address, so he’ll be able to share what the paper has learned and the issues it still has to face. Yemma worked for 20 years at The Boston Globe, including his last post as deputy managing editor for multimedia, leading the transition of its journalism staff from print to multimedia. He also worked from 1979 to 1989 at the Monitor in various posts, including business editor, and did stints at the Dallas Morning News and United Press International.

9:30 AM - 10:00 AM

Technology Showcase

Hear from leading digital media experts as they demonstrate how technologies offer solutions for today's digital landscape.

10:00 - 10:30 AM

Key Trend: Marketers becoming Publishers…And the impact on media companies
Speaker: Peter Hahn, Manager, Integrated Marketing, BearingPoint

As many marketers begin to harness and produce the content that lives within their organization, they begin to cross over from being a marketer to being a mini publisher. In an age of new media, producing consistent high quality assets to use across all media and then measuring the success of your content in each of these channels is becoming a challenge. Now more than ever, marketers are faced with producing more and more content to leverage these new media channels to increase awareness, generate qualified leads and differentiate their firm as a thought leader. This speaker will explore the emerging trend toward companies becoming their own media properties, discuss what he is investing in and the budget impact, explain how he calculates ROI on his media activities, and talk about where traditional media fits in his portfolio.

10:30 AM - 12:00 PM

Interactive Roundtable Discussion - Hear the group talk about:

Driving Digital Revenue

Lead Generation

Investing in New Technologies - What's the Risk? What's the ROI?

For more information, contact Michele Langer, Senior Manager, Professional Development at or (212) 661-6360 x 3337

Event Date

  • 3/3/2009 - 3/3/2009


  • ABM Headquarters


  • Your Desktop, Online
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