Growing Your Custom Media Business in a Social Media Age

Agenda

8:00 - 8:45 a.m.	Networking Breakfast / Registration
8:45 - 10:45 a.m.	Executive Roundtable Discussion: Hear What the Clients are Saying Moderator: Joe Pulizzi, Co-Author of Get Content Get Customers and Founder of Junta42. Panelists: Tracy Burleson, Director of Residential Programs, Propane Education & Research Council (PERC), will discuss how they developed a successful integrated print/online custom content program. Tracy Burleson's Presentation Slides   Pamela Plehn, Associate Director, Strategic Communications, CME Group (Chicago Mercantile Exchange) will discuss the success of their own CME magazine and how they are working to take it to the next level. Pamela Plehn's Presentation Slides   Mike Volpe, Vice President, Inbound Marketing, HubSpot, will discuss how HubSpot went from unknown to a leading marketing software company by leveraging a cutting-edge online content strategy.
10:45 – 11:00 a.m.	Networking Break
11:00 a.m. – 12:30 p.m.	Lunch and Keynote Speaker: Keynote Speaker: Andrew Hazen, SEO Expert and Founder of Prime Visibility. , Andrew Hazen's Presentation Slides  Andrew will discuss what content service providers need to know about SEO and how to integrate it into current online content programs.
12:30 – 12:45 p.m.	Networking Break
12:45 – 2:00 p.m.	Digital Magazine Workshop The leading experts on digital magazines will show you what you never knew about digital magazines and how you can create new revenue streams and opportunities today. Presenters: Cimarron Buser, SVP, Marketing & Business Development ,Texterity Cimarron Buser's Presentation Slides Marcus Grimm, Marketing Director, Nxtbook Media Marcus Grimm's Presenation Slides
2:00 – 3:00 p.m.	What You Always Wanted to Ask about Social Media but Never Could Ask A workshop about what YOU should be doing in social media now, and how you can create new services or integrate current client offerings with the latest social media tools. Presenter: Andrew Davis, Chief Strategy Officer and Co-Founder, Tippingpoint Lab Andrew Davis' Presentation
3:00 – 4:15 p.m.	Custom Publishing Council Member Meeting Feel free to stay for the CPC member meeting, where we’ll discuss the latest research on custom publishing and what you need to know to excel in the custom marketplace. Custom Publications: Connecting With Consumers Presenter Barry M. Feinberg, Ph.D., Executive Vice President, GfK Roper Public Affairs & Media   Barry Feinberg's Presentation Slides This presentation will highlight the special role that custom publications play in the current economic environment and increasingly fragmented media landscape.  Barry will set the stage by presenting recent findings from GfK Roper Reports on the consumer mindset.  Using findings from CPC's 2009 and 2005 studies, the presentation will reveal what consumers say are the unique benefits that custom publications provide in meeting their information needs.  As examples, the presentation will look specifically at custom publications geared to the automotive and health care marketplaces.  The readership and impact of electronic custom publications will be presented especially among young adults.
4:30 p.m.	Networking and Cocktails

  

 

                                                                            

For information about this event contact Jane O'Connor at j.connor@abmmail.com or 212.661.6360, ext 3332.

For information about sponsoring this event contact Kristina Sweet at ksweet@pohlyco.com or 617.457.3938.

For information on the Custom Publishing Council dinner on June 16th , please contact Ariele Gonzalez ariele@custompublishingcouncil.com or 212.989.4631.

Registration Policy
This is a firm registration and may not be cancelled after June 8, 2009, 5:00 pm EST. Notification of cancellation must be sent in writing to American Business Media or faxed to  212-370-0736 . Registrations cancelled prior to June 8, 2009, 5:00 PM EST, will be refundable, minus a $25.00 processing fee. Substitutions may be made after that day, but cancellations will not be refunded for any reason. American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred. By registering you understand that your participation and attendance at this program may be video taped, filmed and/or audio recorded. You agree that the Recording may be used for any lawful purposes that American Business Media, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the Recording or its copyright.