Boston Regional Program
Event Date
- 6/3/2010 - 6/3/2010
Time
- 8:30 AM - 12:30 PM
Location
- John Hancock Hotel & Conference Center
Address
- 40 Trinity Place
Boston, Massachusetts 02116
REGISTER TODAY!
ABM's Boston Regional
June 3, 2010
8:30-12:30 pm
John Hancock Hotel & Conference Center
40 Trinity Place
Boston, MA 02116
FREE for ABM & BPA Members
Non-Members: $45
AGENDA
9:00-9:10: Welcome
Speaker: Tom Cintorino, EVP Digital Media, Northstar Travel Media, LLC
9:10-9:45: Platypus: The Transformation of Marketing in a Digital World
Speaker: Larry Weber, Chairman, W2 Group
9:45-10:30: How Content Marketing is Shifting the Role of B2B Publishers
How should B2B publishers be positioning themselves in this new environment? This session will offer lessons on how publishers can capitalize on their unique value in a world where their advertisers have become publishers in their own right.
Moderator: Janice McCallum, Managing Director, InfoCommerce Group Inc.
Panelists: Melissa Chang, President, Pure Incubation
John Craven, Founder/President, BevNET.com, Inc.
Brian Randall, Vice President e-Media, Diversified Business Communications
10:30-11:00: Networking Break
11:00-11:45: Social Marketing Starts Within a Media Brand
Despite disintermediating social conversations on the web, one thing that has not changed is the relationship between a trusted source of information and its readers. But, how does a media brand fit into the conversations taking place on the social Web and how can they make money?
Moderator: Howard Sholkin, Director, Communications & Marketing Programs, IDG Strategic Marketing Services
Panelists: Isabelle Kane, Media Account Director, PJA Advertising + Marketing
RD Whitney, CEO, Tarsus Online Media
Matthew Yorke, President, Strategic Marketing Services, IDG Communications US
11:45-12:30: Mobile Opportunities and Strategies for B2B Media
Moderator: Tom Cintorino, EVP Digital Media, Northstar Travel Media, LLC
Panelists: William Stofega, Program Director, IDC
Wendy Zingher, VP Sales & Marketing, Texterity
Continue the Conversation...
ABM has reserved space at Cottonwood Cafe (222 Berkeley Street) so you can contiue the conversation with your industry peers at lunch following the conference. E-mail Megan Andrews at m.andrews@abmmail.com if you plan to attend.
For information about the ABM program, contact Megan Andrews at m.andrews@abmmail.com
For sponsorship information, contact Jane O'Connor at j.oconnor@abmmail.com