Chicago Regional Program

FREE for ABM & BPA Members
ASBPE & BMA Members: $25
Non-Members: $45

AGENDA:
8:30: Registration & Networking
9:00: Welcome
  Speaker: Jan Ludwig, President, Allured Business Media
9:10: Multi-Media Case Study
This presentation will be a case study on expanding a print marketing campaign to a multi-media program across multiple media channels. 
  Moderator: Jan Ludwig, President, Allured Business Media
  Panelists Include: 
  Justin Bill, E-Business Manager, The HallStar Company
  Bob Drake, President, Drake Creative, Inc.
  Susan Nutter, Communications Manager, The HallStar Company
10:10: Developing a Multi-Media Editorial Strategy
This session will cover developing an editorial strategy for the brand and how the strategy can be applied to the different products - print, digital, face-to-face, etc.
  Moderator: Greg Watt, President & CEO, WATT
  Panelists Include: 
  Bruce Plantz, VP/Director of Content, WATT
  Bill Wilson, Editorial Director, Scranton Gillette Communications
11:10:  Networking Break
11:30:  Sales Evolution. Selling is changing - Are you ready? 
A discussion about how the sales process looked 3 years ago, what it is like today and what will it be in the years to come.
  Moderator: Larry Greenberger, Group Publisher, Cygnus Business Media
  Panelists Include:
  David Miller, Group Publisher, Penton Media Inc.
  Kelly Cutler, Co-Founder & CEO, Marcel Media

About BPA University

BPA University will return to eight U.S. cities in 2010.

These free, half-day seminars will focus primarily on ever-growing digital media. Scheduled seminar topics will include: BPA’s Brand Reach audit, which allows media owners to report their full complement of products in a single, database audit; the BPA Interactive tool, which provides members with web measurement metrics at no additional cost; Auditing Digital Magazines, including the challenges and opportunities facing the magazine marketplace and the steps BPA is taking to development “next generation” definitions and metrics; and Future Initiatives and Upcoming Rules Under Consideration which may affect audit rules, procedures and reporting formats.

Join us for this fun and informative session.

BPA website link: http://www.bpaww.com/Bpaww_com/Pages/TrainingAndEvents.aspx

For information about the ABM program, contact Megan Andrews at m.andrews@abmmail.com
For information about the BPA program, contact Marilyn Marinelli at MMarinelli@bpaww.com
For sponsorship information, contact Jane O'Connor at j.oconnor@abmmail.com