Cleveland Regional Program
Event Date
- 4/29/2010 - 4/29/2010
Time
- 8:30 AM - 12:30 PM
Location
- Wyndham Cleveland at PlayhouseSquare
Address
- 1260 Euclid Avenue
Cleveland, Ohio 44115
REGISTER TODAY!
ABM's Cleveland Regional & BPA University
April 29, 2010
8:30 am - 12:30 pm (ABM Program)
1:30 pm - 4:30 pm (BPA Program)
Wyndham Cleveland at PlayhouseSquare
1260 Euclid Avenue
Cleveland, OH 44115
FREE for ABM & BPA Members
ASBPE Members: $25
Non-Members: $45
DISCUSSION TOPICS
The Changing Role of Editorial in Print & Digital Media
Vern Henry/Former Editorial Director/Advanstar CommunicationsVern Henry brings 49 years of journalistic experience to the Content Reviews. His career includes 24 years in newspapering and 25 in the business press. Vern is the recipient of the 2004 American Business Media Crain Award for a distinguished editorial career.
In 2001, Vern received the American Business Publication Editors Lifetime Achievement Award. Twice he was nominated for the Pulitzer Prize. In 1978, Vern won the National Newspaper Association Best Column Award.He has won more than 30 national, state and military writing and editing awards. In 1994 he was inducted into the Kappa Tau Alpha Journalism Hall of Fame, Bowling Green State University.
OTHER DISCUSSION TOPICS & SPEAKERS INCLUDE:
Building an Integrated Media Strategy
Tony D'Avino/Executive Vice President/Questex Media Group Inc.
Frannie Danzinger/Senior Vice President of Media/GyroHSR LLC
Georgiann DeCenzo/Executive Vice President, Marketing Development & Licensing Groups/Advanstar
Brian Tucker/VP & Publisher/Crain's Cleveland Business
The Role of Print in a Digital World
Dan Bagan/Senior Vice President/Penton Media
Michael DeLuca/President/Meister Media Worldwide
Pat Jones/Editorial Director & Publisher/GIE Media
Abe Peck/Director of B2B Communication/Medill School of Journalism
*Agenda updates will be posted when available
About BPA University
BPA
These free, half-day seminars will focus primarily on ever-growing digital media. Scheduled seminar topics will include: BPA’s Brand Reach audit, which allows media owners to report their full complement of products in a single, database audit; the BPA Interactive tool, which provides members with web measurement metrics at no additional cost; Auditing Digital Magazines, including the challenges and opportunities facing the magazine marketplace and the steps BPA is taking to development “next generation” definitions and metrics; and Future Initiatives and Upcoming Rules Under Consideration which may affect audit rules, procedures and reporting formats.
Join us for this fun and informative session.
BPA website link: http://www.bpaww.com/Bpaww_com/Pages/TrainingAndEvents.aspx
For information about the ABM program, contact Megan Andrews at m.andrews@abmmail.com
For information about the BPA program, contact Marilyn Marinelli at MMarinelli@bpaww.com
For sponsorship information, contact Jane O'Connor at j.oconnor@abmmail.com