New York Regional Program

ABM & BPA Members: FREE
AAAA, ANA, BMA, IAB, SIIA Members: $25
Non-Members: $45

AGENDA:

8:30: Registration & Networking

9:00: Opening Remarks
   Speaker: Randall Friedman, VP/Group Publisher, Lebhar-Friedman, Inc.

9:10:  Opening Keynote  
Gord Hotchkiss
President & CEO, Enquiro
Author, The BuyerSphere Project
The BuyerSphere Project is a "perpective changing" look at how businesses buy from other businesses.  It's based on an extensive and ground breaking research project that took a fresh look at organizational buying behavior.

10:00:  Leader Outlook: In Search of New Business Models, Real Answers
Traditional B-to-B media are reeling from the recession and disruptive new media species. Information publishers are searching for new strategies and business models. Whether it’s the migration from print to interactive media, or the switch from paid to free models, now is the time to change or die.
     - What are the innovative new business models that are winning for your company?
     - How do you value information in a commodity world? How do you balance Free vs. Paid?
     - What’s in store for the old “controlled circulation” model?
     - What are the toughest decisions you are now making in your company?
     - Where do you recommend publishers begin to determine what’s right for them?
     - What do your users/readers/subscribers really want?
   Moderator: Jim Kollegger, CEO, Genesys Parnters, Inc.
    Panelists:  Warren Bimblick, SVP Strategy & Business Development, Penton Media
                   Andrew Edgecliffe-Johnson, Media Editor, Financial Times
                   Larry Neal, President, Platts
                      Bill Pollak, President & CEO, ALM

11:00: Networking Break

11:30: Revenue Drivers for 2010: Strategies Showing Promise for B-to-B Media
Hear from some of the leading practitioners in b-to-b media discuss how their organizations are addressing the following key initiatives:
   - E-readers: are you getting involved?  What are the logistics and revenue opportunities?
   - Webinars: what are the keys to success and the common pitfalls? 
   - What do your users/readers/subscribers want from you today – what media do they prefer and how are you   
     exploiting this?
   - What are the most effective ways to research your user base to see what information is most important and 
      how they want it delivered?
   - What new ideas have brought in incremental revenue for you in the past 12 months?
   Moderator: Chris Battaglia, VP/Publisher, Crain Communications Inc.
    Panelists:  Paul Gerbino, Publisher, ThomasNet News
                   Karthik Krishnan, VP Interactive Media & Sales Management, Reed Business Interactive
                      Dean Muscio, Group Digital Director, Wealth Management & Custom Media Group, Penton Media
                      Prescott Shibles, CEO, Vital Business Media