Social Media Webinar
Event Date
- 10/29/2009 - 10/29/2009
Time
- 11:30 AM - 1:00 PM
Location
- ABM Headquarters or Your Desktop
Address
- 675 3rd Avenue, 7th Floor
New York, New York
Six Key Social Media Lessons
In many large corporate environments social media conjures up visions of Twitter, Facebook Fan Pages and YouTube viral videos. However, the real power of social media lies in the generation of high-quality content designed to engage your audience. Whether you’re B2B or B2C, your must can generate the right kind of content to deliver social media success and drive real revenue. All of this relies on understanding the new media landscape in the context of building a comprehensive social media strategy.
Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, will show you what you need to know to leverage your content assets. In this presentation he'll give you six key lessons to shift your mindset in a social media universe.
Andrew Davis is Chief Strategy Officer and Co-Founder at Tippingpoint Labs in Boston, Massachusetts. He’s passionate about developing high-quality content. Since the early nineties he’s been creating valuable content for companies like The Jim Henson Company, CNN, The Today Show and even MTV.
Since the mid-nineties, Andrew’s been developing web applications for companies like The Stock Market Photo Agency, which was gobbled up by Corbis. He worked on the development of a web-based artificial intelligence etymology engine at Thinkmart. He’s managed the product development for enterprise level applications in higher education managing remote development partners and writing market and product requirement documents. He’s developed in Flash, Actionscript, AJAX, PHP, ASP, PERL, MYSQL, .NET and lots of other acronyms.
As the leader of the strategy team, Andrew is focused on developing a concrete, scientific approach to delivering valuable online content marketing strategies for clients like TomTom, Breville, Putnam Investments and OR-Live.
For more information about this event contact Jane O'Connor at j.oconnor@abmmail.com or 212-661-6360, ext. 3332.
If you are having problems registering for this event contact Petrina Hicks at p.hicks@abmmail.com or 212.661.6360, ext. 3322.