Annual Conference 2011

Click here to view speaker presentations.

Sunday, May 1, 2011
9:00am - 10:30am

ABM Government Affairs Committee Meeting

10:45am - 2:00pm

ABM Board of Directors Meeting

2:00pm - 5:00pm

ABM Networking Lounge

3:15pm - 4:45pm

How Do Smaller Publishers Move into Marketing Services?
B-to-B media entrepreneurs share how their companies are leveraging their creativity and nimbleness to expand their capabilities.

Speakers:  Dave Newcorn, Summit Media Group
Mitch Rouda, Farm Journal Media
Gerry Ryerson, Edgell Communications

5:00pm - 5:45pm

What Trends Drive Marketing Services 
Scott Peters will frame the marketing services     trend in terms of media consumption and     marketing sprending shifts, identifying companies poised to capitalize on them. Then, Tom Stein and Adam Gross will discuss implications for b-to-b media

Speakers: Adam Gross,JEGI 
Scott Peters, JEGI
Tom Stein, Stein Rogan + Partners

6:00pm - 7:00pm

Welcome Reception

7:00pm - 10:00pm Welcome Dinner: Texas-Style Barbecue


Monday, May 2, 2011

7:00am - 8:15am

Networking Breakfast

8:15am - 9:15am

Annual Meeting & McAllister Award Presentation

9:15am - 9:45am Proving Advertising Effectiveness on B-to-B Sites
Independent research commissioned by BBN Networks provides data on how general business advertising performs better on b-to-b sites than general business websites. Scott Roulet, BBN co-founder, goes a step beyond the study to discuss ways b-to-b media can keep pace with major advertisers and agencies in a rapidly evolving advertising marketplace.
Speaker: Scott Roulet, BBN Networks

9:45am - 10:45am

Working Together in New Ways
An agency representative, a b-to-b marketer and a publisher discuss challenges and opportunities in       marketing services.

Moderator: Mike Marchesano, JEGI                            

Speakers: Michael DeLuca, Meister Media Worldwide 
Kim Paulsen, Penton Marketing Services
Gary Slack, Slack and Company 
Mark Wilson, Sybase                  

10:45am - 11:15am

Networking Break

11:15am - 12:15pm

Business Media Case Studies
Offering more robust services will deepen your existing customer relationships and create new business development opportunities, but how do   you get there? Two very different business information companies     outline their journey of going from a business idea to offering marketing services.

Moderator: Matt Kinsman, Access Intelligence               

Speakers: Andy Goodenough, Summit Business Media 
Scott Vaughan, UBM TechWeb
12:15pm - 1:30pm

Networking Lunch

12:30pm - 6:00pm

Golf Outing
River Place Country Club

Click here to register for the golf and tennis outing.

7:00pm - 10:00pm

Offsite Dinner
Maria Maria



Tuesday, May 3, 2011

7:00am - 8:15am

Networking Breakfast

8:15am - 9:00am

What Advertisers Say About Marketing Services and Their 2011 Plans
Outsell's sixth annual Advertising and Marketing Study is the first to show that advertisers dramatically increased their plans to use publishers as their suppliers of marketing services in 2011.  Other findings will reveal what components most heavily influence advertisers' purchases of marketing services, as well as the diverging priorities between small and large firms and between b-to-b-focused and consumer-focused advertisers.

Speaker: Chuck Richard, Outsell                                  

9:00am - 9:45am

Critical Issues in Privacy and Data Collection/Use
Momentum is building around privacy legislation, and the scope of proposed bills is expanding to threaten common business practices. A Ziff Davis Enterprise executive and ABM's experts in D.C. expose the serious potential impact. 

Speakers: Tom Carpenter,  Wexler & Walker                              
Mark Sableman, Thompson Coburn
Peter Westerman, Ziff Davis Enterprise

9:45am - 10:15am

Networking Break

10:15am - 11:00am

What Does a Marketer Want?
John Deere's North American Manager of Marketing Communications outlines his needs, concerns and hopes for the b-to-b industry.


Speaker: David Niederkorn, John Deere
11:00am - 12:00pm

Vendor Case Studies: Part I
To raise awareness of vendor resources for ABM members, particularly as they relate to marketing services, four vendors will present client-based   case studies that identify a business challenge     and outline the solution and outcome.

Speakers:John Hollands, Infogroup
Stuart Small, Marketo
Wendy Zingher, Texterity

12:00pm - 1:30pm Networking Lunch
1:30pm - 2:00pm

Why Are Tech Companies Hot for Spiceworks?
Five-year-old Spiceworks is a software     development company that is monetized, like a media company, by advertising and sponsorships. More than 1 million IT professionals at SMBs have downloaded Spiceworks' free software. Co-founder Hallberg will talk about and show Spiceworks' unique community features, including the recently launched Facebook-like vendor pages. He'll also share how the site drives revenue.

Speaker: Jay Hallberg, Spiceworks
2:00pm - 2:40pm Vendor Case Studies: Part II Speakers:Kathleen Finato, InterCall
Jon Schoen, ScrollMotion
2:40pm - 3:40pm

Research: Marketers, Agencies and    Publishers Address Marketing Services
Exclusive research from BtoB explored marketers' and agencies' views on marketing services, while a study of ABM members conducted by ABM's Entrepreneurial Committee reveals what members are doing to provide marketing services.  How well do publishers, marketers and agencies align?

Introduction: Judy Miller, Lodestar

Moderator: Sean Callahan, BtoB Media Business

Speakers: Bob Felsenthal, BtoB Magazine
Michael Hurley, Hanley Wood 
Scott Roulet, BBN

3:40pm - 4:25pm

Why is AOL Entering this Industry?
Launching in 2011, AOL Industry is a new b-to-b venture that will provide news, data and tools to leaders in the Energy, Defense and Government sectors. Utilizing the most powerful and innovative platforms on the web, AOL Industry will connect executives with the information and communities critical to their success at a time when these sectors are innovating at a rapid pace.


Speaker: Jay Kirsch, AOL Industry
4:25pm - 5:00pm

Networking Break


5:00pm - 6:00pm

CEO Roundtable
Three industry CEOs will candidly share what they've learned so far during an interactive roundtable discussion

Speakers: Tom Kemp, Northstar Travel Media
Don Pazour, Access Intelligence
Richard Reiff, Advantage Business Media

6:00pm - 7:00pm

ABM Networking Lounge

7:00pm - 8:00pm


8:00pm - 10:00pm

Dinner: Cloud Based Platforms 
Cloud-based platforms are rapidly being adopted      by enterprises opening up new opportunities for companies to build innovative business applicatiobs that can be deployed quickly and scale easily. Salesforce's VP of Strategic Alliances will show, with examples, how b-to-b media companies can leverage the cloud.

Speaker: Patrick Morrissey,


Wednesday, May 4, 2011  
7:30am - 10:00am Farewell Breakfast   

Click here for more information about the golf and tennis outing.

ABM has reserved a block of rooms at the Four Seasons Hotel.  The room rate is $229.00 per night.  To reserve a room please call (512) 685-8100 and mention that you are with the American Business Media group.

Cancellation Policy:  This is a firm registration and may not be canceled after April 1, 2011.  Notification of cancellation must be sent in writing to American Business Media or faxed to 212-370-0736. 

Registrations canceled prior to April 1, 2011 will be refundable, minus a $350.00 processing fee.  Substitutions may be made after that day, but cancellations will not be refunded for any reason. 

American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred.
By registering you understand that your participation and attendance at the Annual Conference may be video taped, filmed and/or audio recorded. You agree that the Recording may be used for any lawful purposes that American Business Media, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the Recording or its copyright.

Event Date

  • 5/1/2011 - 5/4/2011


  • The Four Seasons Hotel Austin


  • 98 San Jacinto Boulevard
    Austin, Texas 78701
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