Business-to-business journalism today isn’t about developing one story in one medium—it’s about creating narratives and content across multiple platforms to serve a wider audience in more in-depth ways than ever before. Here, the editorial team of Architectural Record—winner of the 2012 Grand Neal Award honoring the best in b-to-b journalism for its package “New York: The Death and Life of a Great American City”—share best practices for editors on how to understand the user experience and maximize specific channels such as print, digital and social media, while also bringing each of those channels together to create an integrated package that surrounds the audience. This free webinar is designed to help junior and senior level editors master core editorial skills and create captivating stories that position their brand as THE authority in the marketplace.
Attendees will learn,
1. How to plan and develop a multimedia package.
2. The best role for each media channel and how to get the most out of that channel.
3. How to fine-tune editorial using analytics and audience response to creating a lasting editorial package.
Beth Broome,Managing Editor, Architectural Record
William Hanley, Web Editor, Architectural Record
Cathleen McGuigan, Editor in Chief, Architectural Record