Top Management Meeting

Business is global. Business is changing.
Get a 360° perspective of business-to-business media at ABM’s Top Management Meeting. Designed to be the center point of business media, Top Management Meeting brings together top level executives from several disciplines for a meeting of the minds. Focusing on topics from blogs, to ethics, to global marketing, these interactive sessions offer real life examples of today’s best practices.

Click here to view the agenda in PDF.

For more information, contact Miriam Tomaselli, at 212.661.6360 x3320 or m.tomaselli@abmmail.com.

For sponsorship opportunities, contact Missy Gomez, at 212.661.6360 x3322 or g.gomez@abmmail.com.

HOTEL RESERVATIONS

Please make your hotel reservations directly with the Westin Chicago River North. Call (800) Westin1, or make your reservation directly online using the link below. American Business Media has a special group rate, which is $229 single or double occupancy. Rooms and special rates will be available until October 23, 2005. Please do not send hotel fees to American Business Media. Your bill should be settled directly with the hotel upon departure.

Click here for Room Reservations.

The Westin Chicago River North
320 North Dearborn
Chicago, IL 60610
(800) WESTIN1

PROGRAM
“360° Perspective of Business-to-Business Media”

Monday, November 14

Smaller Publishers' Seminar
“Web Strategies for Smaller Publishers”
2:00-4:30pm

Kicking off this year’s annual meeting will be two sessions focusing on Web product and development and Web staffing and operations. ABM members will share their experiences with RSS, blogs, podcasts and Webcasting, and will address staffing in terms of numbers and skill set, ad and content from a production and trafficking standpoint, as well as ad sponsorships, selling and costs. The event will be moderated by Smaller Publishers Committee chair Humphrey Tyler (president, NTP Media) and vice chair Greg Watt (president/COO, Watt Publishing Company).

Welcome Dinner
6:00-9:00pm
The Westin Chicago River North

Tuesday, November 15

Breakfast
Presentations by Councils & Committees
7:00-8:30am

This comprehensive presentation details how the accomplishments of each committee and council address the goals of ABM’s 24-month Strategic Plan. Committee chairs will touch upon one particular accomplishment that best demonstrates each committee’s additive value to the direction of ABM.

Washington Update

Hosted By: Keith Crain – Chairman, Crain Communications, Inc.
David Straus – Partner, Thompson Coburn, LLP

American Business Media
Business Meeting
8:35am-9:00am

Monetize Your Electronic Brands
9:00-9:45am

Keynote Speaker: Gordon Crovitz
President, Electronic Publishing, Dow Jones & Company

Gordon Crovitz explains the Wall Street Journal online model. This session will help you tailor the best approach to monetize your own e-centric brands.

Building Your E-Media Infrastructure
9:45-10:45am

Today, nearly everyone has e-centric products; but are they managed efficiently? Learn how to structure your organization to maximize profitability on electronic media. Industry leaders share best practices on ways to construct the electronic delivery process – from back-of-house billing, to marketing, selling, and more.

Moderator:
Alex DeBarr - Executive Vice President, Advanstar Communications

Panelists:
Ned Borowsky - President, North American Publishing Company
Alec Dann - Senior VP of Internet Publishing, PostNewsweek Tech Media
Paul Gerbino - Publisher, Product News Network, Thomas Publishing Company


Coffee Break
10:45-11:00am

Beyond Print: How GE extends relationships with media partners
11:00am

Keynote Speaker: Judy Hu
Global Executive Director, Advertising and Branding, GE

There is no question that advertisers are expecting more from their print publications. Hear from one of the of the world's most respected companies on how it has transformed the way they it looks at print opportunities. Judy Hu will speak about GE's partnerships with key publications that are helping GE meet its advertising goals.

Luncheon 12:00-1:30pm

Keynote Speaker: Charles Engros
Managing Partner, New York Office, Morgan Lewis & Bockius LLP
"The Deals behind The Deals"

Blogs: Extraneous or Integral?
1:30-2:30pm

Are blogs for you? At Spring Meeting you heard from Robert Metcalfe, a high-tech venture capitalist at Polaris Venture Partners, on how to monetize your blog. Now hear from a field of experts who will discuss the many models and divergent philosophies of blogging. Learn more ways to monetize blogs, and how blogs can help or harm your image.

Moderator:
Tony Silber - Editor & Publisher, Folio:; Red 7 Media, Inc.

Panelists:
Steve Ennen - Director of Communications, American Business Media
Rex Hammock - President, Hammock Publishing, Inc.
Robert Hof - Silicon Valley Bureau Chief, Business Week

Extend Your Brand’s Reach through In-Person Events & Online
2:30-3:30pm

At Spring Meeting, experts offered an overview of the dramatic importance of in-person events. Now, learn how to optimize your reach with these events. Also hear about extending these in-person events online. Trade shows, conferences, seminars, and awards programs will all be included in this valuable discussion on how to integrate virtual trade shows/online in your offerings.

Moderator:
Galen Poss, President, Hanley Wood Exhibitions

Panelists:
Sean Guerre - President & CEO, TradeFair Group, Inc.
Rich Hawkinson - Executive Vice President, inXpo


In-person Breakout Sessions
3:30pm-4:30pm

After hearing real life case studies from experts in the in-person field, join the breakout sessions and learn how to develop your own profitable models among your peers…create the next big idea for events.

Vertical Search
Is this the next big revenue opportunity?
4:30pm-5:30pm

How valuable can your homepage be? With refined use of vertical search, business-to-business media has a chance to add more value to their Web sites.

Moderator:
Mike DeLuca, Director of Business Development, Advanstar Communications

Panelists:
Bill Furlong - President, SearchChannel
Chuck Richard - Vice President & Lead Analyst, Outsell, Inc.
Spencer Spinnell - Head of Business & Industrial Markets, Google, Inc.

Annual Cocktail Reception & Dinner
7:00-10:30pm

Wednesday, November 16
Breakfast
Presentations by Councils & Committees
7:10-8:45am

Developing a Rich Data Model
8:45-9:45am

Why is rich data critical for your business? Find out from a panel of experts on how rich data will add to your bottom line, add value to your company, and expand your customer base and brands. This session will help you find the rich data model that fits your specific needs, and show you how to develop models through organic growth or acquisition.

Panelists:
Todd Pleeter - Director, Licensing & Syndication, Wolters Kluwer Law & Business
Elizabeth Granville-Smith - Managing Director, Boston Ventures
Keith White - General Manager, Congressional Quarterly, Inc.

Editorial Integrity: Under Assault?
9:45-10:45am

In these turbulent times of war, economic uncertainty, corporate malfeasance, and PR posturing, our magazines and their intellectual properties are under unprecedented direct duress. Rance Crain, President, Crain Communications, will lead a panel of some of our industries best and brightest editors on ways to uphold industry ethics and standards.

Moderator:
Rance Crain, President, Crain Communications Inc.

Panelists:
Terry Evans - Associate Executive Editor, Home Channel News, Lebhar-Friedman
Pat Panchak - Editor-in-Chief, IndustryWeek, Penton Media
Whitney Sielaff - Editorial Director/Publisher, National Jeweler, VNU Business Media

Coffee Break
10:45am-11:00am

The Ad Page Renaissance
11:00-12:00pm

Print ad revenues are showing resurgence and you don’t have to be #1 in your silo to recognize new sales potential. How can you maximize this lift in the current environment? Learn key strategic sales approaches that you can tailor to your needs.

Moderator:
Frank Anton, President, Hanley Wood LLC

Panelists:
Steve Davis - Vice President, Group Publisher, SRDS
Steve Palm - Vice President/Group Publisher, Scholastic
Kevin Worth - President/CEO, The Deal, LLC

Smaller Publisher’s Luncheon
“Fact and Fiction of Co-Mailing for Smaller Publishers”
12:00-1:30pm

The Smaller Publishers Committee will also host the "Fact and Fiction of Co-Mailing for Smaller Publishers" program, where ABM-member printers who offer innovating co-mailing programs will share their methods. David Straus, ABM's postal counsel will moderate.





Cancellation Policy: This is a firm registration and may not be cancelled after 5:00pm on Tuesday, November 1, 2005. Notification of cancellation must be sent in writing to American Business Media or faxed to 212-370-0736. Registrations cancelled prior to November 1 will be refundable, minus a $100 processing fee. Substitutions may be made after that day, but cancellations will not be refunded for any reason. American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred.