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Trade Show Summit

In the last few years, trade shows, conferences and events have become full-fledged revenue drivers in the business media industry. Companies now have divisions dedicated solely to events. In this powerful session, you will learn how trade shows and events can be your biggest asset in generating cash flow, growing market opportunities, dominating your marketplace and connecting with your readers and advertisers. Join industry leaders for this strategic one-day Trade Show Summit as they share their best practices and experiences.



AGENDA
8:30am -9:00am
Registration & Continental Breakfast
9:00am – 9:15am
Welcome & Opening Remarks
Donald Pazour, CEO, Access Intelligence
9:15am – 10:45am
Synergies Between Magazines & Events – How to Make it Work
Georgiann Decenzo, Corporate Marketing Director, Advanstar
Ray Herrmann, Publisher, Chain Leader, Reed Business Information
Bob Felsenthal, Publisher, B-to-B Magazine
Margaret Pederson, President, Primedia Exhibitions
10:45am – 11:00am
Coffee Break
11:00am – 12:30pm
Best Practices in Trade Show Marketing
Brad Paulsen, Associate Publisher, Lebhar-Friedman
Kelvin Marsden-Kish, Industry Vice President, Reed Expo
Glenn Hansen, President & CEO, BPA Worldwide
Adam Schaffer, Publisher, Tradeshow Week
Ruth Stevens, President, eMarketing Strategy
12:30noon – 1:45pm
Luncheon
1:45pm – 3:15pm
New Trade Show Models – What’s Working and Why
David Korse, President, IDG World Expo
Rick McConnell, Senior Show Director, Hanley Wood
Donna Sanford, Publisher, EXPO Magazine
Gordon Plutsky, Marketing Director, CMP Channel Group
Alwyn Dawkins, Group Vice President, Garnter Worldwide Events

3:15pm – 3:30pm
Coffee Break
3:30pm – 5:00pm
Best Practices in Conference and Continuing Education Programming
Jeff Fenner, COO, GIE Media
David Johnson, VP, Business Development, McGraw Hill
Kim Fine, Vice President, ALM
Michael Lemon, President, Postgraduate Institute for Medicine
William Passano, President, Jobson Education

5:00pm
Conference Adjourns



This informative one-day program is a must-attend session for:

  • Publishers
  • Show Directors
  • Show Managers
  • Exhibit Managers
  • Business Development Professionals
  • Audience Development Professionals
  • Marketing/Promotion Professionals.

For more information contact Jane O'Connor at j.oconnor@abmmail.com or (212) 661-6360 X3332.

FOR SPONSORSHIP OPPORTUNITIES CONTACT MISSY GOMEZ AT m.gomez@abmmail.com or (212) 661-6360 X3322.
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Event Date

  • 2/23/2005 - 2/23/2005

Location

  • The Essex House

Address

  • 160 Central Park South
    , New York 10019
Sponsored by

If there is no registration link provided then we are not accepting registrations for this event at this time. Please check back in a few weeks, or call us at 212-661-6360 for more information.