Business Information: Capitalizing on New Business Information Revenue Streams

Do you have incredible data or content archives (read: untapped revenue) just waiting to be reinvented into new and profitable revenue streams?  Ad revenue still rules, but your users will also pay premiums for market intelligence that helps them succeed.  Business information, formerly known as “rich data”, commands that premium. This full-day program (formerly known as Rich Data Opportunity) is the how-to source for monetizing your business information. 

Each of the companies speaking will share their secrets of business information/rich data success.  Combining  their traditions and strengths as publishers in gathering critical information with new digital advantages, they have monetized the capabilities of data-in-depth, rapid and inexpensive over-the-web delivery, and combining solutions software to solve common industry problems.  Given the rapid changes in our industry’s business model, you need to hear what they are doing, and figure out how to translate it to your specific publishing environment.

 AGENDA

8:30 am – 9:00 am
Continental Breakfast & Registration

9:00 am – 9:45 am
Welcome and Keynote Address
Tom Henricks, President, McGraw-Hill Aerospace and Defense Division
Hear from the former NASA astronaut, with four space missions to his credit, on how he has led Aviation Week’s web portals to become a premier player in the rich data business.

9:45 am – 10:45 am
Outsell Analysis of B2B Revenue Growth Imperatives
Chuck Richard, Vice President & Lead Analyst, Outsell, Inc.
Outsell presents the top ten actionable strategies that work in helping you capture the growth that's taking place all aroundyou.  Walk away with cutting edge initiatives that lead you directly to concrete sources of revenue from your business information.

10:45 am – 11:00 am
Coffee Break

11:00 am – 12:30 pm
The Hidden Paid Content Opportunity
Chuck Richard, Vice President & Lead Analyst, Outsell, Inc.
Panelists:
David Heinemann, SVP, Corporate Development, INPUT
Jonathan Luebbers, Manager, Product Development, Windhover
Hear from successful subscriber-paid information businesses and network with these panelists.  They'll explain how they serve many of the same users you do, what these users want and will pay for, renewal rates and practices, customer acquisition, and the systems, skills and partnerships needed to run a paid content business.

12:30 pm – 1:30 pm
Lunch – Don’t Let Them Eat Your Lunch: Capitalize on the Vertical Information You Already Own
Russell Perkins, Managing Director & Founder, InfoCommerce
If you're not aggregating your data for revenue, chances are that someone else is thinking about it this minute.  There's real, immediate competition from non-publishers who can - and will - profit from the business information that you have. Learn how to stay one step ahead of the rest and come out the leader in monetizing your data.

1:30 pm – 2:10 pm
Case Study #1
Successful Business Models
Tim Andrews, President, ASI
Hear from a classic success story in business information, as Tim talks about the business models that work and the launch of their interactive databse, featuring  user-generated content.  Learn how to generate profit both for your subscribers and your bottom line.

2:10 pm – 2:50 pm
Case Study #2
Monetizing Web Content
Richard Hochhauser, President/CEO/Director, Harte-Hanks
Hear from the leader of digital transformation for Harte-Hanks why millions of users are installing their database for IT suppliers and how you can make it happen for your business. 

2:50 – 3:00
Networking break
 
3:00 pm – 3:40 pm
Case Study #3
Transforming Content Archives Into Rich Data/Business Information
Ellen Siegel, VP Business Development and Licensing, ALM
Find out why it's big business to give your information a new lease on life, from this leader in repurposing in content archives.

3:40 pm – 4:20 pm
Case Study #4
Transforming Content When Data is Your Content
Peggy Hatch, Group President/Publishing Director, Target Marketing Group, NAPCO
Learn how the Target Marketing Group has spun off their direct marketing group into a business information brand, launching new products and titles that prove the revenue potential of data.

4:20 pm – 5:00 pm
Case Study #5
PIERS: Realizing the Profit Potential of Public Data
Lisa Wallerstein, Vice President of Marketing, Information Services, Commonwealth Business Media
Build revenue with your existing public information - the force behind PIERS' digital initiatives tells you how to do it!

5:00 pm - 5:15 pm
Hearst Business Media Review and Update of Rich Data ROI
Richard Malloch, President, Hearst Business Media
Hearst Business Media returns to reinforce the power that is your rich data, updating you on how they have profited from their business information in the last two years.

5:15 
Reception

Walk-ins welcome!

This conference is a must-attend for:

 

·        Senior Management

·        Publishers

·        Sales

·        Editorial

·        Business Development

·        Audience Development

·        Research

·        Any business media professional who wants to monetize their data

For assistance with registration or to obtain your User ID and Password, contact Debbie Humphreys at 212-661-6360 X3318 or at d.humphreys@abmmail.com

For more information about this program, contact Michele Langer at 212-661-6360 x3337 or at m.langer@abmmail.com

For information about sponsorships,  contact Jane O'Conoor at 212-661-6360 x3332 or at j.oconnor@abmmail.com 

Registration policy: This is a firm registration and may not be cancelled after April 20, 2007. Notification of cancellation must be sent in writing to American Business Media or faxed to 212-370-0736. Registrations cancelled prior to April 20, 2007 will be refundable, minus a $75.00 processing fee. Substitutions may be made after that day, but cancellations will not be refunded for any reason. American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred. By registering you understand that your participation and attendance at this program may be video taped, filmed and/or audio recorded. You agree that the Recording may be used for any lawful purposes that American Business Media, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the Recording or its copyright.