American Business Media's B-to-B Advanced Leadership Program
The b-to-b media & information business faces unprecedented challenges today. These times demand that companies expand beyond traditional business models, examine all efforts to make sure they produce adequate ROI, develop a range of new products and revenue streams, question all costs, and rethink the ways their employees work—in every functional area.
ABM’s B-to-B Advanced Leadership Program at Northwestern University will not only provide your company’s future leaders with a high-level, cross-functional view of the media business, but will also help these executives manage cultural and organizational change in the midst of business transformation. The objective of this intensive and focused educational program is to provide participants with a strategic framework and practical tools for accelerating their company’s evolution.
The program draws on three streams of expertise. Academic acumen comes from top professors at Northwestern University’s Media Management Center, the Kellogg School of Management and the Medill School of Journalism, Media and Integrated Marketing Communications. Professional thought leadership is provided by some of the b-to-b media industry’s savviest executives, who have been tested and proved successful in the areas they are teaching. The participants themselves represent the third stream as they drill into daily Action Team exercises, where they will make immediate use of what they are learning as they make real-time decisions about how to structure, evolve, and grow a b-to-b media business.
Who Should Attend?
The B-to-B Advanced Leadership Program is intended for future industry leaders and those currently responsible for finding and building new business lines and revenue streams, business and strategic planning, P&Ls, making operational decisions, driving significant change, etc.
Participants are often selected by their CEOs as fast-track candidates who would benefit from a broad understanding of b-to-b industry dynamics and the skill sets needed to more effectively identify and deliver new revenues and manage the associated change.
In recognition of their learning new ways to shape the future of the industry, participants will receive a certificate from ABM and the Media Management Center.
Tuition and Registration
$7,500 Member Rate (per registrant)
$6,750 Member Group Rate (3 or more)
$9,900 Non-Member Rate (per registrant)
Fee covers program, course materials and meals.
To register please contact Kevin Bartlett at (212) 661-6360 ext 3313.
Cancellation Policy: This is a firm registration and may not be canceled after December 8, 2011. Notification of cancellation must be sent in writing to American Business Media or faxed to 212-370-0736.