Trade Show Summit 2006
This informative one-day program is a must-attend session for:
• Publishers • Show Directors • Show Managers • Exhibit Managers
In the last few years, trade shows, conferences and events have become full-fledged revenue drivers in the business media industry. Companies now have divisions dedicated solely to events. In this powerful session, you will learn how trade shows and events can be your biggest asset in generating cash flow, growing market opportunities, dominating your marketplace and connecting with your readers and advertisers. Join industry leaders for this strategic one-day Trade Show Summit as they share their best practices and experiences.
Registration & Continental Breakfast
9:00am – 9:15am
Welcome & Opening Remarks
Gordon Hughes, President & CEO, American Business Media
9:15am – 10:45am
Many traditional publishers are looking to enhance the value of their brand through in-person events. Learn how today’s resourceful media companies are helping their customers make their products more top of mind with creative use of their events, magazines and emedia.
Speakers: Kerry Smith, President, Red7Media
10:45am – 11:00am
11:00am – 12:30pm
Learn innovative marketing tactics to help personalize promotion of your products to your customers.
Forrester Research Report – The Power of In-Person Events
2:00 pm – 3:00pm
Benchmark Your Show’s Performance – The ABM/SISO Cost Report
This interactive workshop will allow attendees to reference this valuable resource to help benchmark their shows’ operations and facilitate better budgeting.
3:00 pm – 3:15pm
3:15 pm – 4:45pm
50 Operational Tips in 90 Minutes
This informative strategic session will offer unique viewpoints on all aspects of event production.
Speakers: Gwenn Connelly, VP Operations & Creative Services, MediaTec Publishing
5:00pm Conference Adjourns
A block of rooms has been held at The Essex House for $279. To make your reservation please contact the hotel directly at (212)247-0300
FOR SPONSORSHIP OPPORTUNITIES CONTACT PETER LOIBL AT email@example.com or (212) 661-6360 X3317.