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Trade Show Summit 2006

This informative one-day program is a must-attend session for:

• Publishers • Show Directors • Show Managers • Exhibit Managers
• Business Development Professionals • Audience Development Professionals• Marketing/Promotion Professionals

In the last few years, trade shows, conferences and events have become full-fledged revenue drivers in the business media industry. Companies now have divisions dedicated solely to events. In this powerful session, you will learn how trade shows and events can be your biggest asset in generating cash flow, growing market opportunities, dominating your marketplace and connecting with your readers and advertisers. Join industry leaders for this strategic one-day Trade Show Summit as they share their best practices and experiences.

AGENDA

8:30am -9:00am
Registration & Continental Breakfast

9:00am – 9:15am
Welcome & Opening Remarks
Gordon Hughes, President & CEO, American Business Media

9:15am – 10:45am
Building Your Brand Through Events
Many traditional publishers are looking to enhance the value of their brand through in-person events. Learn how today’s resourceful media companies are helping their customers make their products more top of mind with creative use of their events, magazines and emedia.
Speakers:  Kerry Smith, President, Red7Media
Lisa Balter, VP Custom Media, The Deal
Ramesh Sambasivan, COO, ITradefair.com
Gordon Plutsky, Group Marketing Director, CMP Channel Group, CMP Media

10:45am – 11:00am
Coffee Break

11:00am – 12:30pm
Customize Marketing and Promotion
Learn innovative marketing tactics to help personalize promotion of your products to your customers.
Speakers:  Michael Hughes, Assoicate Publisher, Tradeshow Week
Michelle Crockett, Group Director, Windows IT Pro Custom Media, Penton Media
Sonya Ruff-Jarvis, Marketing Director, National Hardware Show, Reed Exhibitions
12:30noon – 2:00 pm
Luncheon
Forrester Research Report – The Power of In-Person Events
Speaker: Mark Rothman, CMO, American Business Media

2:00 pm – 3:00pm
Benchmark Your Show’s Performance – The ABM/SISO Cost Report
This interactive workshop will allow attendees to reference this valuable resource to help benchmark their shows’ operations and facilitate better budgeting.
Speaker: Peter Craig, Partner, Bay, Sherman, Craig and Goldstein


3:00 pm – 3:15pm
Coffee Break

3:15 pm – 4:45pm
50 Operational Tips in 90 Minutes
This informative strategic session will offer unique viewpoints on all aspects of event production.
Speakers:  Gwenn Connelly, VP Operations & Creative Services, MediaTec Publishing
Donna Sanford, Publisher, EXPO Magazine
Myles McGrane, General Manager, Javits Center
 
4:45 pm - 5:00 pm
Q&A

5:00pm Conference Adjourns

A block of rooms has been held at The Essex House for $279. To make your reservation please contact the hotel directly at (212)247-0300

For more information contact Jane O'Connor at j.oconnor@abmmail.com or (212) 661-6360 X3332.

FOR SPONSORSHIP OPPORTUNITIES CONTACT PETER LOIBL AT p.loibl@abmmail.com or (212) 661-6360 X3317.
I  understand that this is a firm registration and may not be cancelled after 5:00 pm on Friday, February 17th. Registrations cancelled prior to February 17th will be refundable, minus a $50 processing fee. Substitutions may be made after that day, but cancellations will not be refunded for any reason.  American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred. By registering you understand that your participation and attendance at the Trade Show Summit, may be video taped, filmed and/or audio recorded. You agree that the Recording may be used for any lawful purposes that American Business Media, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the Recording or its copyright.
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Event Date

  • 2/22/2006 - 2/22/2006

Location

  • The Essex House

Address

  • 160 Central Park South
    New York, New York
Sponsored by

If there is no registration link provided then we are not accepting registrations for this event at this time. Please check back in a few weeks, or call us at 212-661-6360 for more information.