ABM Digital Day
This event is now closed.
PLAYING FOR BIG BUCKS IN THE DIGITAL SANDBOX
The Seminar is a must-attend for:
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Publishers
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Business Development Executives
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IT Strategists
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Digital Editors
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Audience Development Professionals
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High-Level Marketing Directors.
Your needs in business-to-business e-media are unique – so you need experts that understand those needs to show you the way. American Business Media has been helping media companies do better business for 100 years. Now, we are deep into the digital frontier: Experience the latest in Digital Media techniques at ABM’s “Digital Media Revenue Strategies.” Built by ABM’s Digital Media Council, this event offers immediate answers to real-life issues.
At last year’s ABM Digital Media conference business media experts explained ways to drive traffic to your site, revenues strategies, and ROI measurement & marketing.
This year, ABM takes you to the next level with hands on sales training for the digital marketplace, ways to generate audience in the crowded world of digital media, and the finer points of vertical search. Nowhere else can you get such
one-on-one training with those who know your business best.
AGENDA
8:00am - 8:30 am Breakfast
8:30am – 8:45 am Opening Remarks
Gordon T. Hughes II
President & CEO, American Business Media
8:45am – 9:30am
Keynote Speaker
Anthea Stratigos, Co-Founder & CEO, Outsell
9:30 am – 10:30am
Zero Cost Audience Development:
Myth or Reality?
Moderator: David Newcorn, VP eMedia, Summit Publishing
Speakers: Scott Thompson, Marketing Sherpa
Tricia Syed, VP/Audience Development, Tech Target
10:30 am-10:45 am
Coffee Break
10:45 am-11:45am
The Digital Editor:
Writing, Sourcing & Distributing Content
Moderator: Mike Lavit, Senior Producer, Aviation Week
Speakers: Jim Mathews, Editorial Director, Aviation Week
Diane Burley, President & Founder, Pure Contemporarary Magazine
Tig Tillinghast, Publisher, Marketing Vox
11:45 am - 12: 45pm
Digital Media Sales Training
Speaker: Jeff Liebowitz, CEO The Laredo Group
12:45 pm – 2:00 pm
Lunch & Technology Solution Presentations
2:00 pm - 3:00 pm
The Science of Making Money with Search
Moderator: Mitch Rouda, President eMedia, Hanley Wood
Speakers: Tim Barngrover, SVP, ClearGauge
Mark Holst-Knudsen, VP Content Solutions, ThomasNet
Scott Virkler, SVP of Business Development, GlobalSpec
Todd Christenson, Publisher Electronic Products Magazine, Hearst Business Media
3:00 pm - 4:00 pm
Voices of the New Media
Moderator: Prescott Shibles, VP Online Development, Prism Media
Kathy Taylor, Contributing Editor, Ad Week Magazines
David Ewalt, Technology Writer, Forbes.com
John Cass, Director of Blogging Strategies, Backbone Media
4:00 pm – 5:00 pm
Networking Cocktail Reception
For more information contact Jane O'Connor at j.oconnor@abmmail.com or (212) 661-6360 X3332.
FOR SPONSORSHIP OPPORTUNITIES CONTACT PETER LOIBL at p.loibl@abmmail.com or (212) 661-6360 x3322
This is a firm registration and may not be cancelled after 5:00 pm on Thursday, March 2nd. Registrations cancelled prior to March 2nd will be refundable, minus a $50 processing fee. Substitutions may be made after that day, but cancellations will not be refunded for any reason. American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred. By registering you understand that your participation and attendance at the Online Revenue Strategies, may be video taped, filmed and/or audio recorded. You agree that the Recording may be used for any lawful purposes that American Business Media, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the Recording or its copyright.
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