Vertical Search in a B-to-B Environment
The seminar is a must-attend for:
Vertical Search - Is this the next big revenue opportunity?
Welcome and Opening Remarks
Steve Ennen, Director of Communication, American Business
Moderator: Michael Azzara, Senior Vice President of
Keynote - Mark Cordover, Founder & CEO, IT.com
Tools That Drive Traffic to The Advertiser
Scott Falzone, VP Search/Online Business, Reed Business Information
Todd Christenson, Publisher, Electronic Products, Hearst Business Media
Search & Privacy
Over the past year, search engines have rolled out or enhanced personalized search. New search behavioral targeting systems are also developing. Add to that the recent US Department of Justice request for search query data, and youve to be growing search privacy issues. This session will discuss the data search engines collect when you conduct a search, and how this data should be handled.
Wendy Seltzer, Professor of Internet Law and Information Privacy, Brooklyn Law School
Search Engine Marketing & Search
Putting Search Into the Ad Mix - Search engine marketing should be considered as an essential part of any overall marketing campaign, online and off. In this session, we will look at successes from B-to-B companies considering search from the very beginning and how other marketing mediums can also help search. You will also learn what components should be in your Web site to optimize its performance on the Internet and generate leads for you and your clients.
Chris Hulse, VP Strategic Sales & Business Development,
Bruce Bergwall, Director of Business Development,
I understand that this is a firm registration and may not be cancelled after 5:00 pm on Friday, May 12th. Registrations cancelled prior to May 12th will be refundable, minus a $50 processing fee. Substitutions may be made after that day, but cancellations will not be refunded for any reason. American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred. By registering you understand that your participation and attendance at the Online Revenue Strategies, may be video taped, filmed and/or audio recorded. You agree that the Recording may be used for any lawful purposes that American Business Media, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the Recording or its copyright.