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BUSINESS-TO-BUSINESS MEDIA RESEARCH EVENT

 American Business Media Research Event

 



You're Invited!

Greetings!

Join American Business Media for one of the most important events in business to business information, the presentation of the new Harris Study and Forrester Research's "Business-to- Business Digital Marketing Shift" survey results.

Business to Business Media Research Event
June 21, 2006

Find out what 600 end-users (readers, attendees, and viewers) really think of the different business media when the highly-anticipated Harris Study debuts.

Learn how over 800 marketers across all b-to-b categories really feel about the different business media options when Forrester Research presents results from the largest survey ever focusing on the business-to-business arena, the "Business-to- Business Digital Marketing Shift."

Harris Study Preview

  • B-to-b magazines are a great way to direct executives to the Web, either to find additional information (79%) or to make a purchase through the Internet (39%).
  • Almost six in 10 executives (57%) say that an advertisement in a b-to-b magazine prompted them to purchase or recommend purchase of a product or service.
  • Trade shows also drive executives to seek additional information either on the Web (77%), by talking to a sales person (73%) or calling a 1-800 number (40%).

Don't miss this opportunity - join ABM at Bloomberg on June 21 and hear the complete research results.

DATE: 06/21/2006
TIME: 8:30 am – 10:00 am
LOCATION: Bloomberg
731 Lexington Avenue, 7th Floor
New York

*While this invaluable information will be presented at no charge, all attendees must pre-register for admission

REGISTER NOW!
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Event Date

  • 6/21/2006 - 6/21/2006

Location

  • Bloomberg

Address

  • 731 Lexington Avenue
    New York City, New York

If there is no registration link provided then we are not accepting registrations for this event at this time. Please check back in a few weeks, or call us at 212-661-6360 for more information.