ABM Thought Leadership Breakfast Series - Turning Metrics Into Gold: Making Numbers Work For You

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Don’t just let your metrics sit there – monetize them

Learn what should be measured, how it should be measured, why it should be measured, and what it will do for your bottom line.  Don't miss:

• Information from Outsell's newest study, citing the strategic imperatives for using web data and analytics to monetize a more valuable connection with your users and advertisers.
• The B2B marketer, media buyer, and web analyst view on using metrics strategically to drive your business activities, improve upon your products, and increase your revenue.

This session provides valuable information on what to look for in the numbers, how to separate the wheat from the chaff, and then grow that information into a fiscally healthy bounty for your business.

AGENDA
8:30 am – 9:00 am
Continental Breakfast and Registration
 
9:00 am – 9:05 am
Welcome and Opening Remarks
 
9:05 am – 9:30am
Keynote Address
Chuck Richard, Outsell
 
9:30 am -10:15 am
Webmetrics: The Ultimate Revenue Machine
Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable.  Hear from industry insiders - from publishers to agencies - on how they use web metrics to drive their business and see the numbers from their view of the B2B space.
Moderator:
  Bruce Rogers, Vice President, Marketing, Forbes.com
Panelists:
John McNicholas, Marketing Director, Aviation Week, McGraw-Hill
Stuart Bogaty, EVP, Global Managing Partner, Universal McCann
Shari Cleary, Digital Marketing Consultant, WebSideStory
 
10:15 am - 10:30 am
Q & A

Registration policy:This is a firm registration and may not be cancelled after December 8, 2006. Notification of cancellation must be sent in writing to American Business Media or faxed to 212-370-0736. Registrations cancelled prior to December 8, 2006 will be refundable, minus a $35.00 processing fee. Cancellation processing fee does not apply to ABM members who register for 3 or more breakfasts within this series.  Substitutions may be made after that day, but cancellations will not be refunded for any reason. American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred. By registering you understand that your participation and attendance at the "Turning Metrics Into Gold - Making Numbers Work For You" program may be video taped, filmed and/or audio recorded. You agree that the Recording may be used for any lawful purposes that American Business Media, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the Recording or its copyright.