ABM Thought Leadership Breakfast Series - The Identity Game: Custom Media Builds Brands

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Custom media is not just the Next Big Thing - it's the Big Thing Now

The buzz surrounding custom media has been making headlines with reports on the growth of the industry, as an increasing number of organizations discover the ROI that lie within.   Today, there are more marketing innovations and platforms than ever to effectively target your audience with engaging, brand-driven content.  So which solutions should you apply to give your client's marketing goals the results - and revenues - that they really want? 

Whether print, digital, or fully integrated, branded content is fast becoming an industry standard as both information sources and revenue streams.  This program will:

• Show you how cut through the clutter, build new partnerships, and generate revenue using targeted, brand-driven content.
• Feature best practices and case studies on content marketing, discussing how client goals were met with effective targeting and usage of the correct platform for their campaign.
• The different types of content that drive custom products, how they work, and how to make them work for your brand.

You'll learn why custom media works, what it has done for major B2B and consumer brands, and what it can deliver for your objectives. 

AGENDA
8:30 am – 9:00 am
Continental Breakfast

Moderator:
Joe Pulizzi, Group Director, Custom Media, Penton Media, Inc.
Panelists:
Michael Hurley, Vice President - Custom Publishing, Hanley Wood LLC
Rebecca Rolfes, EVP New Business Development, Imagination Publishing
Randy Roush, Executive Director - Strategy & Product Development, Idearc Media (formerly Verizon Information Services)
Andrew Pancer, COO, about.com

The seminar is designed for b-to-b media executives including:

• Presidents/CEO's
• Publishers
• Business development executives
• High-level marketing Directors
• Editors

Walk-ins welcome.

Registration policy:This is a firm registration and may not be cancelled after January 5, 2006. Notification of cancellation must be sent in writing to American Business Media or faxed to 212-370-0736. Registrations cancelled prior to January 5, 2006 will be refundable, minus a $35.00 processing fee. Cancellation processing fee does not apply to ABM members who register for 3 or more breakfasts within this series.  Substitutions may be made after that day, but cancellations will not be refunded for any reason. American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred. By registering you understand that your participation and attendance at the  "The Identity Game: Custom Media Builds Brands" program  may be video taped, filmed and/or audio recorded. You agree that the Recording may be used for any lawful purposes that American Business Media, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the Recording or its copyright.