Country Leadership Tour - China
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Beijing, China
ABM Country Leadership Tour
A Great Opportunity to Learn What is Going On Behind The Great Wall
October 16-19, 2006
ABM will be hosting Country Leadership Tours during 2006 – 2007. This is a unique approach to better understand opportunities in key emerging markets such as China, India and Brazil; and to potentially build new international revenue streams.
The first tour will be held in Beijing, China October 16 – 19th. This tour will feature discussions on the Chinese economy and its advertising and publishing environments with perspectives on several leading Chinese industry segments.
Join your U.S. and Chinese media peers for three days of networking and exploring winning print, in-person & online business media models, and successful media partnerships.
Registration fee includes hotel stay, all meals, and meeting materials. Airfare not included. Visa Required.
Registration is on a first come first serve basis.
Monday Evening, October 16, 2006
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19:00 – 20:00 |
Evening Reception - Introduction to the China Opportunity
Drawing Room II, Grand Hyatt Beijing |
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20:00 – 22:00 |
Dinner for ABM Members and Chinese guests
Welcome Remarks by Hugo Shong, IDG; Tom Gorman, Chairman and Editor-In-Chief, Fortune China |
Tuesday, October 17, 2006
Capatlizing On The Chinese Opportunity:
A day where you will meet Chinese Government Officials, Chinese Media Executives, and Marketing and Agency Executives. There will also be an interactive session at the U.S. Embassy with Ambassador Randt
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9:00 – 9:30 |
Networking Breakfast
Drawing Room IV, Grand Hyatt Beijing |
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9:30 – 10:30 |
Trends in U.S. Exports and investment in China. Discussion on hot growth sectors.
Speaker: David Gossack, Commercial Attache, U.S. Embassy Commerce Department |
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10:30 – 11:00 |
Networking Refreshment Break |
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11:45 - 12:15 |
Mr. Zhang Bohai, President, China Periodical Association and the GAPP (General Administration of Press & Publication PRC), with key Chinese Publishers, will present an overview of the advertising and publishing environment in China with a focus on b-to-b.
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12:15 – 13:30 |
Luncheon
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13:30 – 14:15 |
Derek Kwok, Managing Director, Zenith Media China, will discuss how Zenith is working with world-class media companies to promote brands and move product. |
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14:15 – 15:00 |
Networking Refreshment Break |
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15:00 - 15:45 |
Online, Digital and eMedia Offerings
Charles Tang, Dragon Source; Mr. Yu, XPlus; and Mr. Liu Xuedong, Qing Hua Tong Fang |
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16:00 - 17:00 |
Travel to US Embassy and meet with Ambassador Randt |
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18:00 – 19:00 |
Networking Cocktail Reception |
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19:00 – 21:00 |
Rules of the Road: Reception and Dinner Hosted by the Chinese Government |
October 18
Learn From Those Who Have Been Successful in China
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9:00- 9:45 |
Networking Breakfast
Drawing Room IV, Grand Hyatt Beijing |
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9:45 – 10:00 |
Recap Day One Discussions
Tom Gorman, Chairman and Editor-In-Chief, Fortune China |
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10:00 – 10:45 |
Sleeping in the Same Bed
But, Are you Dreaming the Same Dream
Partnering: Do you and your partners have the same objectives?
Jim Casella, Vice Chairman, Reed Business |
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10:45 – 11:00 |
Networking Refreshment Break |
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11:00 – 11:45 |
How to Launch and Support a Chinese Edition
Reed Business Information
Helen Chen, EVP, Variety China
Heather Guo, Editor, Variety China |
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11:45 – 12:30 |
Overview
Acheiving Corporate Support and Commitment
Allen Furst, Asian Projects |
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12:30 – 13:15 |
Lunch
Another Success Story
Merle Hinrichs
Chairman and Chief Executive Officer
Global Sources |
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13:15 - 14:00 |
Another Success Story
Merle Hinrichs
Chairman and Chief Executive Officer
Global Sources |
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14:00 - 14:45 |
Face to Face Events – An ABM Media member company will discuss the ins and out of running a trade show in China – Dan Londero, Pres. Reed Expo Asia; Wang Jinzhen, Assistant Chairman of the China Council for the Promotion of International Trade (CCPIT) |
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14:45 - 15:00 |
Break |
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15:00 - 15:45 |
Keep Up To Date with a changing political and regulator environment
Paul Woodward, President, BSG |
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15: 45 - 16:00 |
Wrap-up and Closing Comments
Tom Gorman, Chairman and Editor-In-Chief, Fortune China |
Registration policy: This is a firm registration and may not be cancelled after September 16, 2006. Notification of cancellation must be sent in writing to American Business Media or faxed to 212-661-6360. Registrations cancelled prior to September 16, 2006 will be refundable, minus a $500.00 processing fee. Substitutions may be made after that day, but cancellations will not be refunded for any reason. American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred. By registering you understand that your participation and attendance at the "Country Leadership Tour - China" may be video taped, filmed and/or audio recorded. You agree that the Recording may be used for any lawful purposes that American Business Media, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the Recording or its copyright.
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Event Date
Location
Address
- 1 East Chang An Avenue
Beijing,
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