Digital Velocity: Top, Bottom and Front Line best practices for growth
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The Most Comprehensive and Powerful 

Digital Media Event of the Year 

More than 200 of your competitors will at this two-day event that will prepare business media company leaders to tackle rapidly changing e-Media business challenges.  Tomorrow's leading business media companies will be those who master organizational and recruitment challenges, Web 2.0 editorial content approaches, digital media product development, and effective selling to changing buying habits. 

This conference will have technical, business, and thought-leaders address these hot topics from a best practices perspective.  Designed for all levels of company leadership – from top management, sales management, editors, circulation and audience development professionals, technology developers, and more.

Your competition will be here, you must be here too.



Wednesday, March 28th



7:30 – 8:45 am Breakfast and Networking
  Start the day face-to-face with the top talent in media.
8:45 – 9:30 am

Keynote: Dr. Jim Taylor, the Harrison Group

  Dr. Taylor will present data and consumer analysis showing a mix of media, advertising, and communications that drive business-to-business purchasers to the marketplace.  Dr. Taylor will focus on the role of the web, the role of word of mouth, the importance of intermediaries such as blogs and the transformation of traditional media from source of awareness and discovery to a means of reinforcement and confidence.
9:30 – 10:30 am Organizational Development: Organize for Tomorrow’s Success

The way your company is structured today is already out-of-date. The digital transformation means more than new roles; it means new lines of communication, new organizational behaviors, and new business models. Hear from the leading minds on how to craft your organization for the reality of the digital world.


Howard Roth, Vice President - eMedia, Ascend Media
Peter Goldstone, President, Hanley Wood Business Media
Chuck Richard, Vice President & Lead Analyst, Outsell, Inc.
Toni Nevitt, SVP, eMedia Strategy and Technology, Nielsen Business Media

10:30 – 11:00 am Break – It’s not coffee, it’s networking
11:00 am – 12:00 pm Empower Your Workforce for the New Digital  Landscape
  Every company is facing changing roles and responsibilities. This means a new approach to talent: new compensation, new training, new jobs and new cultures. This session will dig deep on issues such as:
  • Training – Is your team mastering digital? This session will teach you how to enable the talent you have.
  • “What’s your title?” – Learn to talk and walk digital. Newly defined roles must co-exist with traditional roles, but they sure don’t sound the same. You need this session to know how to structure roles for emerging media.
  • Recruitment –How do you find the right people to help your company grow? Learn what to look for, learn how to find them.
Jason Brightman, Web Director, Harris Publications
John Hollon, Editor, Workforce Management
Paul Conley, Paul Conley
12:00 – 1:30 pm Lunch - Technology Showcase
  Feed your mind while providers of emerging technologies spice up the usual fare with insights into the tools and software that will change the way you do business.
1:30 – 2:15 pm Venture Capital and the New Valuation Paradigms
  As media companies seek to create equity value, adjusting their portfolios to include robust online businesses is essential.  Private equity and strategic acquirers of media companies know that e-Media businesses generally earn significantly higher valuations than print-only publishers.  What do buyers look for?  What online businesses attract the most attention from buyers?


Mitch Rouda, President, Mitch Rouda E-Media Consulting
Charles E. Engros, Jr., Managing Partner, Morgan Lewis & Bockius LLP
Peggy J. Koenig, Managing Partner, Abry Partners LLC
Jay MacDonald, Partner, Digital Media & Technology, DeSilva & Phillips LLC
Tad Smith, CEO, Reed Business Information

2:15 – 3:00 pm Implementing a Web Content Management System
  Tag, you’re it. Digitizing content is a lot more than posting it to the Web. It demands new behaviors, new semantics, new business logic, and new systems. Implementing a Web Content Management System (CMS) is critical to your success - learn  how you should be using it, then how to monetize it.
  Featured Speaker:
Tony Byrne, Founder,
3:00 – 3:30 pm Break – More time to build partnerships
3:30 – 5:00 pm Editorial/Content Strategies in a User- Generated World 
  Feeling overwhelmed as your confront the dual challenges of a thinly stretched staff and the challenges of Web 2.0? We’ll show you how to make the most of what you have. We’ll also tell you how to put aside your fears, embrace social networking and user-generated content and while you’ll end up loving them.

Michael O. Lavitt, Senior Content Producer, Aviation Week
Scott Karp, Publishing 2.0 and Atlantic Media
Eric Newman, VP and General Manager of Portal Solutions, Pluck
Laurie Petersen, MediaPost
Laurel Touby, Founder,

5:00 pm Cocktail reception


Thursday, March 29th


7:30 – 8:45 am Breakfast – Hit the ground running
8:45 – 9:30 am Executing New Editorial/Content Strategies
  Strategy is fine, but at the end of the day you need to tell stories in a new way to be successful on the Web. We’ll tell you about easy-to-use tools and new approaches that let reporters who started their careers banging on manual typewriters easily produce cutting-edge multimedia, while also revealing new approaches to story telling.

Michael O. Lavitt, Senior Content Producer, Aviation Week
Nora Paul, University of Minnesota Institute for New Media Studies
Chuck Rose, Deputy Managing Editor of Online Design,

9:30 – 10:15 am The Business of Working with IT
  If you can’t talk IT, how do you move forward? In this real-world session we will teach you how to communicate with your Web Technology Department and how their role is changing in the overall business dialogue.
Rick Treese, Chief Technology Office, Advanstar
Thomas Falconer, Director, Web Publishing, Source Media
Ken Hoffman, Senior Director, New Product Development, Standard & Poor's Investment Services
Ben Telling, VP of Production Systems and Product Development, Hanley Wood Technology Group
10:15 – 10:45 am Break - More time to build partnerships
10:45 – 11:15 am Best Practice Approaches to Web-Based Media Kits
  Hear from leading companies like tech-master IDG on ways to pitch your brands digitally. And, learn what the buyers are looking for when they go to your site.
Steve Ennen, VP Digital Media & Business Information, American Business Media
Howard Sholkin, Director of Corporate Communications, IDG
11:15 am – 12:00 pm Critical Role of Audience Development

The evolution of Circulation into Audience Development means you now need the ability to
• Drive Traffic
• Market to a new audience
• Turn that new audience into managed relationships and revenue.
This session gives you a completely new perspective on ways to take your brand global without leaving your office.


Moderator: Christine Oldenbrook, Director of Marketing and e-Media, Bobit Business Media
Generating Audience Traffic
Lorrie Thomas, Lorrie Thomas Web Marketing
Collecting Audience Data
Abraham Langer, Director of Circulation and Data Services, 1105 Media
Turning Audiences into Managed Relationships
Malcolm Netburn, Chairman/CEO, Communications Data Services, Inc.

12:00 – 1:30 pm Lunch – Industry Expert table discussions
  Sit with those bringing new technology to the game. In this exclusive arrangement, you can sit next to those who just may be the next billion-dollar start-up.  Meet them before the IPO. (Must sign-up in advance)
  • Organizational Development
  • New Media Roles Defined
  • M/A & New Valuation Paradigms
  • Implementing a CMS
  • Content Strategy & Execution
  • Partnering with your Technology Department
  • Web Based Media Kits
  • Audience Development
  • Website AnalyticsBuying Digital Media
1:30 – 2:30 pm The New Metrics that Run your Business
  This Web Analytics session will teach you what to look for in online user behavior. This is more than metrics, this is revenue.
  • Practical business use by functional area: management, sales, editor, marketing, audience development.

Eric Shanfelt, SVP eMedia Strategy & Development, Penton Media, Inc.
Bob Chatham, SVP, Education, WebSideStory
Michael Daechler, Vice President, Editorial,
Paul Gerbino, Publisher, Product News Network

2:30 - 3:00 pm Break - More time to build partnerships
3:00 – 4:00 pm Buying and Selling in the Digital World
  Give new life to old business models. How do you sell in this digital environment? What are buyers looking for? Hear it straight from those who control the budgets: marketers, agencies, and the digital hybrids. You will learn how media companies need to sell and how agencies and marketers want to buy.  
Michael Burgi, Editor, MediaWeek
Kendall Allen, Managing Director, Incognito Digital
Joe Pavone, Senior Account Manager,
Amy Sklar, Director of Sales and Marketing, Interactive, CMP Medica
  Digital Velocity Event Capstone Session
4:00 – 5:00 pm Web 2.0 - Make Social Media Work for You
  You need to harness the power of your community – before someone else does. Are you losing audience to blogs and social networking? What really works in social media for today's content and audience strategies that need to cater to adults in business roles? How do you monetize it? This session will highlight proven and emerging solutions that have cracked the formula for developing successful tools that build value.
John Blossom, President, Shore Communications, Inc.
Reid Conrad, CEO, Near-Time, Inc.
Jeff Giesea, President & Publisher, Fierce Markets
Dan Morrison, CEO, ITtoolbox
Tom Gerace, CEO, Gather Inc.


Special Note: Group bookings for parties of 3 or more must be entered together.  If you are unable to do all parties at the same time, please contact Michele Langer at 212-661-6360 ext.3337 or at to make special arrangments prior to registering each individual.  


 This conference is a must-attend for:

·        Senior Management

·        Publishers

·        Sales

·        Editorial

·        Audience Development

·        Business Management

·        Human Resources

·        Digital Media Technology Management

·        Any individual with digital media responsibility

Hotel Information

For hotel information please contact Lauren Gabriele at 212-661-6360 ext. 3322. Rooms are currently available at:

- Westin Times Square, 270 West 43rd Street, NYC $379/night (room block expires February 26)

- Millennium Broadway Hotel, 145 West 44th Street, NYC $339/night (room block expires March 12)


For assistance with registration and user ID/Password, contact Debbie Humphreys at or (212) 661-6360 x3318. 


For event information, contact Michele Langer at or (212) 661-6360 x3337.

For sponsorship opportunities, contact Jane O'Connor at or (212) 661-6360 X3332.


Registration policy: This is a firm registration and may not be cancelled after March 16, 2007. Notification of cancellation must be sent in writing to American Business Media or faxed to 212-661-6360. Registrations cancelled prior to March 16, 2007 will be refundable, minus a $100.00 processing fee. Substitutions may be made after that day, but cancellations will not be refunded for any reason. American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred. By registering you understand that your participation and attendance at the "Digital Velocity: Top, Bottom and Front Line Best Practices for Growth" may be video taped, filmed and/or audio recorded. You agree that the Recording may be used for any lawful purposes that American Business Media, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the Recording or its copyright.



Event Date

  • 3/28/2007 - 3/29/2007


  • Westin Times Square


  • 270 West 43rd Street
    Between 7th and 8th Avenues
    New York City, New York 10036
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