ABM Publishers' Summit - Publishing in the Digital Age: Profiting From Integrated Platforms
Event Date
- 9/27/2007 - 9/27/2007
Time
- 8:30 AM - 5:00 PM
Location
- Renaissance Chicago Downtown
Address
- 1 West Wacker Drive
Chicago, Illinois
Today's multi-platform environment means you have more opportunities for sales in business media.
From print to digital media to events and more, hear the latest information on case studies, best practices, and hot new techniques on the revenue drivers you want to hear more about. This one-day program is designed to give you access to the leaders who will address the challenges that business media decision-makers face today, mastering them for the results - and revenue - they want.
Room block information: Limited availability left at the Hotel Sax for the group rate of $299/person for the evening of September 26. To reserve, contact Lauren Gabriele at 212-661-6360 x3322.
AGENDA
|
8:30 - 9:00 AM |
Breakfast & Registration |
|
9:00 - 9:10 AM |
Welcome and Introduction Chris Battaglia, VP, Publisher, Pensions & Investments |
|
9:10 - 10:00 AM |
Keynote Address - Connecting the Dots: How Online Influences B-to-B Buying Decisions Gord Hotchkiss, President and CEO, Enquiro |
 |
Learn how to unleash the full potential of your search engine marketing efforts - be one of the first to hear Enquiro's exclusive new research especially customized for business media publishers! Gord Hotchkiss is a President of Enquiro Search Solutions, one of North America's leading search marketing agencies. Gord has been working in the marketing and advertising field for 24 years. He has led Enquiro to be one of North America's fastest growing tech companies. In the past 3 years, Enquiro has led the drive to take a more strategic approach to using search as a marketing channel through thought leadership and ground breaking research. He is currently the Chair of SEMPO, the Search Engine Marketing Professionals Organization and is co-chair of the SEMPO research committee. |
|
10:00 - 10:15 AM |
Coffee & Networking |
|
10:15 - 11:15 AM |
Structuring and Leading an Innovative Organization |
 |
Innovation is about much, much more than new products and services. Learn the eight ways companies approach innovation to create their future: New Business Models, New Distribution Channels, New Branding, New Partnerships...and more. Participants leave with a clear definition of innovation, and new ideas for how it gets done. Also, attendees will receive a full innovation diagnostic to take back to their organizations. Futurethink was founded by Lisa Bodell on her belief that everyone has the ability to innovate. Under her leadership, a unique team of savvy business people, award-winning creative strategists and members of elite futurist organizations wake up every day to take on tomorrow. |
|
11:15 AM - 12:15 PM |
Growing the Events Side of Your Business |
 |
Moderator: |
| Events have taken on a whole new meaning in today's business media environment. Conferences, webinars, e-seminars and trade shows - whether live or virtual - all offer increasing opportunities to bring in revenue from sponsorships, exhibitors, advertising, and more. This well-rounded session will give you insights on the numerous virtual and live events that can be adapted into your marketing mix. | |
|
12:15 - 1:15 PM |
Lunch & Networking |
|
1:15 - 2:30 PM |
Interactive Roundtables (Select one) |
|
|
Print As Your Brand Captain: Evalutating and Extending Your Brand During this interactive roundtable, learn from a leader how to leverage your print model into an integrated brand powerhouse. Mark Hickey is a group publisher at Penton Media where he oversees Telephony, Wireless Review and Mobile Radio Technology magazines, their online products and live events. |
| OR | |
 |
How to Measure Your Site's Success Identify the patterns in your site tracking and use that marketing intelligence to help your acquisition, retention, engagement and conversion efforts. Bob Dortch oversees the online business development and publishing strategy of Workforce Management’s web site workforce.com. He helped launch Workforce Management’s original web site, hrhq.com, in 1995 and continues to development integrated print and online publishing strategies and online business models for Workforce Management. Jerome Shaver is responsible for managing website activity reporting and analytics for ThomasNet and its properties, focusing on site analysis (usability), marketing (email, search engine, partnerships), media sales and website operations. |
|
2:30 - 2:45 PM |
Coffee & Networking |
|
2:45 - 3:45 PM |
Online Tools - Generating Site Stickiness with RSS, podcasts, webcasts, video and more Paul Gerbino, Publisher, ThomasNet's Industrial News Room |
|
|
Once you've driven those users to your site, how do you keep them coming back for more? Hear from a leader how you should be using online tools so that will build your audience and your bottom line. Paul spearheaded ThomasNet Industrial News (part of Thomas Industrial Network, Inc., a division of Thomas Publishing Co. Ltd.), and today oversees this news division, a daily online industrial news site for buyers looking for information on new products and services. ThomasNet Industrial News reaches an average of one million monthly site visitors and is the largest online publisher of industrial product news. |
|
3:45 - 5:00 PM |
Case Studies: Revenue-Generating Online Business Models |
|
|
Moderator: David Newcorn, VP, New Media, Summit Business Media (pictured far left) Panelists: Teri Mollison, Group Publisher, Industry Week David Snyder, Associate Publisher, Chicago Business (pictured near left) |
Mingle and share the latest information with leading media directors, fellow publishers and sales representatives at ABM's Chicago edition of Cocktails & Connections the night before the Summit. For more information, click here.
Room block information: Rooms are now available at the Hotel Sax for the group rate of $299/person for the evening of September 26. To reserve your room, contact Lauren Gabriele at 212-661-6360 x3322 or at l.gabriele@abmmail.com.
For more information about this event, contact Michele Langer at 212-661-6360 x3337 or at m.langer@abmmail.com
For sponsorship opportunities, contact Jane O'Connor at 212-661-6360 x3332 or at j.oconnor@abmmail.com
Registration policy: This is a firm registration and may not be cancelled after September 21, 2007, 5:00 pm EST. Notification of cancellation must be sent in writing to American Business Media or faxed to 212-370-0736. Registrations cancelled prior to September 21, 2007, 5:00 PM EST, will be refundable, minus a $35.00 processing fee. Substitutions may be made after that day, but cancellations will not be refunded for any reason. American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred. By registering you understand that your participation and attendance at this program may be video taped, filmed and/or audio recorded. You agree that the Recording may be used for any lawful purposes that American Business Media, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the Recording or its copyright.