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VERSION: 2.1
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DTSTART: 20070918T123000Z
DTEND: 20070918T143000Z
SUMMARY: LIVE & ONLINE EVENT: Breakfast With Byte - B-to-B Meets Mobile Media
LOCATION: McGraw-Hill Conference Center
1221 Avenue of the Americas
Room 208
New York, New York
 - ABM: http://www.abmassociation.com
UID: 121
DESCRIPTION;ENCODING=QUOTED-PRINTABLE: *Click here to put into your Outlook Calendar =0D=0A=0D=0AB-TO-B MEETS MOBILE MEDIA Now also available as live video webcast! =0D=0A=0D=0AMEET THE NEW MARKETING PLATFORM THAT'S CHANGING BUSINESS MEDIA: =0D=0A=0D=0AYOUR CELL PHONE =0D=0A=0D=0AThe handheld device has become the keystone for global communication, linking billions of worldwide users and driving the migration of advertising dollars to the device formerly known as a cell phone. As the functionality of these devices continues to advance, so does the potential for business information companies to deliver information to their audiences, while offering more innovative and targeted marketing tools for advertisers.  =0D=0A=0D=0A8:30 - 9:00 AMBreakfast and Registration =0D=0A=0D=0A9:00 - 9:10 AMWelcome & Introduction =0D=0A=0D=0A9:10 - 10:15 AMMobile Media Meets Business Information: The New Marketing MixHear how and why these tools are the future of business information; learn from and network with those who are making it happen to those at the forefront of integrating mobile media into their marketing offerings. =0D=0A=0D=0AModerator:Michael Lavitt, Senior Producer, Aviation WeekPanelists:Cimarron Buser, Vice President of Marketing and Product Planning, TexterityRobert Carney, Senior Director of Business Development, FASTScott Hill, VP of Media and Entertainment, ComVuShane Molloy, Director of Circulation, ALM =0D=0A=0D=0A10:15 - 10:30 AMQ & A =0D=0A=0D=0ACan't make it to event in person? Register for the live, interactive video webcast of this program!PLEASE CLICK HERE =0D=0A=0D=0A*All live and online registrants receive access to archived webcast for one year after original program* =0D=0A=0D=0AWho should attend this informative program: =0D=0A=0D=0A =0D=0A=0D=0A     =0D=0A=0D=0A    Marketing and Promotional Professionals =0D=0A=0D=0A     =0D=0A=0D=0A    Publishers =0D=0A=0D=0A     =0D=0A=0D=0A    Digital Media Strategists =0D=0A=0D=0A     =0D=0A=0D=0A    Business Development Professionals =0D=0A=0D=0A     =0D=0A=0D=0A    All B-to-B Media Executives who are ready to harness the power of this emerging technology =0D=0A=0D=0A     =0D=0A=0D=0A =0D=0A=0D=0AFor more information about this program, contact Michele Langer at (212) 661-6360 x3337 or at m.langer@abmmail.com =0D=0A=0D=0A =0D=0A=0D=0ARegistration policy: This is a firm registration and may not be cancelled after September 14, 2007, 5:00 pm EST. Notification of cancellation must be sent in writing to American Business Media or faxed to 212-370-0736. Registrations cancelled prior to September 14, 2007, 5:00 PM EST, will be refundable, minus a $25.00 processing fee. Substitutions may be made after that day, but cancellations will not be refunded for any reason. American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred. By registering you understand that your participation and attendance at this program may be video taped, filmed and/or audio recorded. You agree that the Recording may be used for any lawful purposes that American Business Media, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the Recording or its copyright. =0D=0A=0D=0A 
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