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VERSION: 2.1
BEGIN: VEVENT
DTSTART: 20100603T123000Z
DTEND: 20100603T163000Z
SUMMARY: Boston Regional Program
LOCATION: John Hancock Hotel & Conference Center
40 Trinity Place

Boston, Massachusetts
 - ABM: http://www.abmassociation.com
UID: 182
DESCRIPTION;ENCODING=QUOTED-PRINTABLE: REGISTER TODAY!  =0D=0A=0D=0AABM's Boston RegionalJune 3, 20108:30-12:30 pmJohn Hancock Hotel & Conference Center40 Trinity PlaceBoston, MA  02116 =0D=0A=0D=0AFREE for ABM & BPA MembersNon-Members: $45 =0D=0A=0D=0AAGENDA =0D=0A=0D=0A =0D=0A=0D=0A9:00-9:10: WelcomeSpeaker: Tom Cintorino, EVP Digital Media, Northstar Travel Media, LLC =0D=0A=0D=0A9:10-9:45: Platypus: The Transformation of Marketing in a Digital WorldSpeaker:  Larry Weber, Chairman, W2 Group =0D=0A=0D=0A9:45-10:30: How Content Marketing is Shifting the Role of B2B PublishersHow should B2B publishers be positioning themselves in this new environment? This session will offer lessons on how publishers can capitalize on their unique value in a world where their advertisers have become publishers in their own right.  Moderator:  Janice McCallum, Managing Director, InfoCommerce Group Inc.Panelists:    Melissa Chang, President, Pure Incubation                    John Craven, Founder/President, BevNET.com, Inc.                   Brian Randall, Vice President e-Media, Diversified Business Communications =0D=0A=0D=0A =0D=0A=0D=0A10:30-11:00: Networking Break =0D=0A=0D=0A11:00-11:45: Social Marketing Starts Within a Media BrandDespite disintermediating social conversations on the web, one thing that has not changed is the relationship between a trusted source of information and its readers.  But, how does a media brand fit into the conversations taking place on the social Web and how can they make money?Moderator: Howard Sholkin, Director, Communications & Marketing Programs, IDG Strategic Marketing ServicesPanelists:   Isabelle Kane, Media Account Director, PJA Advertising + Marketing                  RD Whitney, CEO, Tarsus Online Media                  Matthew Yorke, President, Strategic Marketing Services, IDG Communications US =0D=0A=0D=0A =0D=0A=0D=0A11:45-12:30:  Mobile Opportunities and Strategies for B2B MediaAre B2B media companies diverting scarce development resources to Mobile and chasing revenue or just chasing shadows? This panel will explore the mobile opportunity and help you develop your own balanced approach to the market. Moderator: Tom Cintorino, EVP Digital Media, Northstar Travel Media, LLCPanelists:   William Stofega, Program Director, IDC                    Wendy Zingher, VP Sales & Marketing, TexterityContinue the Conversation...ABM has reserved space at Cottonwood Cafe (222 Berkeley Street) so you can contiue the conversation with your industry peers at lunch following the conference.  E-mail Megan Andrews at m.andrews@abmmail.com if you plan to attend. =0D=0A=0D=0AFor information about the ABM program, contact Megan Andrews at m.andrews@abmmail.com For sponsorship information, contact Jane O'Connor at j.oconnor@abmmail.com  =0D=0A=0D=0A =0D=0A=0D=0A 
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