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VERSION: 2.1
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DTSTART: 20100322T123000Z
DTEND: 20100322T163000Z
SUMMARY: Washington, DC Regional Program
LOCATION: American Gas Association
400 N Capitol St. NW

Washington, DC
 - ABM: http://www.abmassociation.com
UID: 187
DESCRIPTION;ENCODING=QUOTED-PRINTABLE: *Rescheduled for Monday, March 22, 2010 =0D=0A=0D=0AABM's Washington, DC Regional & BPA UniversityMarch 22, 20108:30 am - 12:30 pm (ABM Program)1:30 pm - 4:30 pm (BPA Program)American Gas Association400 N Capitol St. NWWashington, DC  20001  =0D=0A=0D=0AFREE for ABM & BPA MembersAssociation Media & Publishing and AAF Members: $25Non-Members: $45 =0D=0A=0D=0AAGENDA: (Due to the reschedule, adjustments to the agenda may occur) =0D=0A=0D=0A 8:30:  Breakfast & Networking =0D=0A=0D=0A 9:00:  Welcome       Beth Bronder/ABM Regional Governor  9:10:  Keynote: The Media Company of the Future       Peter Goldstone/President/Hanley Wood LLC     9:45:  Panel: Publishers as the One Stop Shop - Managing Expectations        Moderator: TBD       Panelists Include: =0D=0A=0D=0A       Heide Rowan/Global & NA Brand Manager/DuPont Corporate Marketing & Sales       Paul Tourbaf/SVP Corporate Sales/Hanley Wood       Timothy Watkins/President & CEO/Renegade10:30:  Sponsor Update & Networking Break11:00:  Panel: Reinventing the Events Model =0D=0A=0D=0A        Moderator: Constance Witherspoon/Director, Events & Advertising Marketing/CQ-Roll Call Group       Panelists Include:         Maurice Bakley/Chief Operating Officer/FierceMarkets Inc.       Stacey Chattman/Director of Events/Hanley Wood       Michael Kushner/President/Virtual Media Strategies       Erin Waters/Director of Advertising/GOVERNING11:45: Panel: Total Audience Measurement =0D=0A=0D=0A         Moderator: Staffan Sandberg/Chief Technologist, Director of Product Innovation/1105 Gov Info Group       Panelists Include:         Nick Cavnar/VP Circulation & Data/Hanley Wood        Russ Haderer/SVP/BPA Worldwide                =0D=0A=0D=0A =0D=0A=0D=0A =0D=0A=0D=0A *Agenda Updates will be posted when they are available =0D=0A=0D=0AAbout BPA University: =0D=0A=0D=0ABPA University will return to eight U.S. Cities in 2010.These free, half-day seminars will focus primarily on ever-growing digital media.  Scheduled seminar topics will include: BPA's Brand Reach audit, which allows media owners to report their full complement of products in a single, database audit; the BPA Interactive tool, which provides members with web measurement metrics at no additional cost; Auditing Digital Magazines, including the challenges and opportunities facing the magazine marketplace and the steps BPA is taking to development "next generation" definitions and metrics; and Future Initiatives and Upcoming Rules Under Consideration which may affect audit rules, procedures and reporting formats.   =0D=0A=0D=0AJoin us for this fun and informative session. =0D=0A=0D=0AClick here to visit BPA Website  For more information about the ABM program, contact Megan Andrews at m.andrews@abmmail.comFor more information about the BPA program, contact Marilyn Marinelli at MMarinelli@bpaww.comFor sponsorship opportunities, contact Jane O'Connor at j.oconnor@abmmail.com =0D=0A=0D=0A 
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