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DTSTART: 20120509T180000Z
DTEND: 20120509T190000Z
SUMMARY: Brave New B-to-B: Managing Profits in a Changing Industry
LOCATION: 


New York, New York
 - ABM: http://www.abmassociation.com
UID: 251
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:  =0D=0A=0D=0A =0D=0A=0D=0A     =0D=0A=0D=0A         =0D=0A=0D=0A             =0D=0A=0D=0A            As brands evolve from magazine titles into media properties with digital, event and print components, b-to-b decision makers need up-to-date information on what works and what doesn’t in the information industry. This webinar looks at the hard numbers behind ABM’s brand new research on expenses, revenue and profits – helping publishers benchmark their companies against their cohorts and competitors. From an analysis of brands by income stream to a two-year consideration of new product investment as a percent of total revenue, this timely look at the core data of the media business will offer insights on how to boost the bottom line. =0D=0A=0D=0A            Speakers:Michael Moran Alterio, Research & Content Director, ABMMatthew Shanahan, SVP, Marketing & Strategy, Scout AnalyticsJohn Wickersham, Partner, Atwood Capital Partners   =0D=0A=0D=0A             =0D=0A=0D=0A         =0D=0A=0D=0A     =0D=0A=0D=0A =0D=0A=0D=0A =0D=0A=0D=0AClick here to register =0D=0A=0D=0A 
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