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VERSION: 2.1
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DTSTART: 20060524T120000Z
DTEND: 20060524T210000Z
SUMMARY: New England Regional Program
LOCATION: The Westin Waltham-Boston
70 Third Avenue

Waltham, Massachusetts
 - ABM: http://www.abmassociation.com
UID: 45
DESCRIPTION;ENCODING=QUOTED-PRINTABLE: A one-day multi-track program including sessions within the following disciplines:SALESEDITORIALCIRCULATION/AUDIENCE DEVELOPMENTELECTRONIC MEDIATRADE SHOWS =0D=0A=0D=0AA G E N D A =0D=0A=0D=0A =0D=0A=0D=0A =0D=0A=0D=0A =0D=0A=0D=0A8:30 am - 9:00 Registration & Continental Breakfast9:00 am - 9:40am Welcome & Regional Governor Address =0D=0A=0D=0ASALES TRACK =0D=0A=0D=0AEDITORIAL =0D=0A=0D=0ACIRC. AUDIENCE DEVELOPMENT MARKETING =0D=0A=0D=0A =0D=0A=0D=0A9:45 am -10:30 am - In Print: Revitalizing Page Growth =0D=0A=0D=0AIntegrated selling (Part 1) This session will cover the depth of media offerings b-to-b media companies have - print, online - web, newsletters, webinars, etc, events, rich data and more. Learn how to understand your client's needs, and help them to reach their targeted market with a more precise purchase. This session will be of interest to S, M, EM, TS =0D=0A=0D=0AHow to Win a Neal Award - This session will be of interest to ED, M, EM =0D=0A=0D=0ASynergies between magazines and events. In this session we will discuss why some B-to-B Media companies have embraced events. You will learn how trade shows and events can help to build your brand, grow market opportunities, dominating your marketplace and connect you with your readers and advertisers. This session will be of interest to TS, M, ADC, S. =0D=0A=0D=0A =0D=0A=0D=0ACoffee Break 10:30 am - 10:45 am =0D=0A=0D=0A =0D=0A=0D=0A10:45 am - 12:00 noon - In Person: Trade Shows, Meeting & More =0D=0A=0D=0AIntegrated selling (Part 2) =0D=0A=0D=0ADeveloping conferences and seminars. In the last few years, b-to-b media executives have been developing conferences and seminar programs to compliment the products they offer to their readers, these events have become full-fledged revenue drivers in the business media industry. This session will be of interest to ED, M, TS. =0D=0A=0D=0AMarketing/Promoting Events - In today's fast paced environment, how do you capture someone's attention, and have them say "They must attend your Program!" At this seesion you will hear effective techniques, utilizing technology to your advantage (fax, email, RSS, blogs etc.). This session will be of interest to TS, M, ADC,EM.  =0D=0A=0D=0A =0D=0A=0D=0ALuncheon 12:15 pm - 1:45 pm =0D=0A=0D=0A =0D=0A=0D=0A2:00 pm - 3:15 pm - Emedia: Revenue & Content Growth =0D=0A=0D=0AIncorporating research (the digital media study, Agri, Healthcare) and available sales tools (“Case For Series,” “The Power in B-to-B Media”) in a sales presentation. This session will be of interest to S, M, EM, TS =0D=0A=0D=0ADeveloping and implementing electronic offerings – enewsletters, digital editions, blogs etc. (Part 1). This session will be of interest to ED, EM, M =0D=0A=0D=0AUtilizing the Data You Have - Trade show organizers have a wealth of information in their data banks - demographics, contact information, profiles. In this session you will learn how to capitalize on and leverage the data you have. This session will be of interest to S, TS, EM, M. =0D=0A=0D=0A =0D=0A=0D=0A3:15 pm - 4:30 pm - New Tools for Growth =0D=0A=0D=0AMonetizing electronic offerings. Now that you've created all these new products, how do you offer them to your client to help them better reach their targeted audience? This session will be of interest to S, M, EM. =0D=0A=0D=0AContent Strategies for Print & Electronic Products - Content management helps publishers bring strategy, information and technology (meta tagging, search) together. Publishers, produce information/content for their readers that helps them to better understand their business and industry. By allowing your readers to access this information/content when they need and in the manner they want to receive it, it helps to enhance and strengthen your brand. This session will be of interest to ED, EM, M. =0D=0A=0D=0ANew Fax/CAN SPAM Laws (Part 1). This session will help you to understand the new laws and the implications it will have on b-to-b media companies. The new rules and regulations will be discussed such as Established Business Relationship, Opt-out provisions, and data management. This session will be of interest to ADC, M, TS, EM. =0D=0A=0D=0A =0D=0A=0D=0AS = SALESTS = TRADE SHOWM= MARKETINGED= EDITORIALEM=EMEDIAADC= Audience Development/CirculationA GROUP DISCOUNT IS BEING OFFERED FOR THREE OR MORE EMPLOYEES OF A MEMBER COMPANY (ANY DISIPLINE) WHEN REGISTERING AT THE SAME TIME.For more information contact Jane O'Connor at j.oconnor@abmmail.com or (212) 661-6360 X3332.FOR SPONSORSHIP OPPORTUNITIES CONTACT PETER LOIBL AT p.loibl@abmmail.com  or (212) 661-6360 X3322.I understand that this is a firm registration and may not be cancelled after 5:00 pm on Friday, May 19th. Registrations cancelled prior to May 19th will be refundable, minus a $50 processing fee. Substitutions may be made after that day, but cancellations will not be refunded for any reason. American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred. By registering you understand that your participation and attendance at the Online Revenue Strategies, may be video taped, filmed and/or audio recorded. You agree that the Recording may be used for any lawful purposes that American Business Media, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the Recording or its copyright. 
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