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VERSION: 2.1
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DTSTART: 20061011T123000Z
DTEND: 20061011T163000Z
SUMMARY: The Digital Prescription: Delivering a Healthier P&L
LOCATION: Scholastic International
557 Broadway
Between Prince and Spring Street
New York, New York
 - ABM: http://www.abmassociation.com
UID: 73
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:  =0D=0A=0D=0A =0D=0A=0D=0AAdd to your outlook calendar =0D=0A=0D=0AWhere do doctors, healthcare executives and providers go to get their information everyday, every hour?  Learn how to use digital media to reach and motivate them. =0D=0A=0D=0AThe seminar is designed for healthcare media executives including:  =0D=0A=0D=0A =0D=0A=0D=0A =0D=0A=0D=0APresidents/CEO's  =0D=0A=0D=0A =0D=0A=0D=0ACFO/Financial managers =0D=0A=0D=0A =0D=0A=0D=0APublishers =0D=0A=0D=0A =0D=0A=0D=0ABusiness development executives =0D=0A=0D=0A =0D=0A=0D=0AIT strategists =0D=0A=0D=0A =0D=0A=0D=0ASenior level marketing directors =0D=0A=0D=0A  =0D=0A=0D=0AAGENDA8:30 am – 9:00 amContinental Breakfast9:00 am – 9:15 amWelcome and Opening Remarks9:15 am – 9:45amKeynote AddressBette Brunelle, VP, Lead Analyst, Outsell =0D=0A=0D=0A9:45 am -10:30 am =0D=0A=0D=0AExpanding Your Brand Through Digital Offerings =0D=0A=0D=0AProducing information for your readers that helps them to better understand their business; and by allowing them to access this information when they need and in the manner they want to receive it, helps to enhance and strengthen your brand.  =0D=0A=0D=0A  =0D=0A=0D=0AAndy Weissberg, GM of Product Development and Interactive Marketing, Advanstar Communication =0D=0A=0D=0ADave Newcorn, VP New Media, Summit Publishing =0D=0A=0D=0AKent Anderson, Executive Director of International Business and Product Development, New England Journal of Medicine =0D=0A=0D=0A10:30 am - 11:00 amTechnology Solutions Showcase11:00 am – 11:45 amOrganizational Change =0D=0A=0D=0AHow to organize your infrastructure to sell in this new environmentJudith Prince, Publisher, Progressive Grocer, VNU Business Media   =0D=0A=0D=0ARick Longenecker, President, Armature Group =0D=0A=0D=0A  =0D=0A=0D=0A11: 45 am – 12:30 noon  =0D=0A=0D=0APartnering with Digital ProvidersProvide your end user with access to more business resources including goods, services, news  and educational information by partnering with other digital providers;  enabling them to make better business decisions.Dorothy Gemmell, Senior Vice President, Sales, WebMD =0D=0A=0D=0AMarjorie Martin, General Manager, Health, About.com Bob MacAvoy, VP, Enterprise Marketing and Business Development, Epocrates  =0D=0A=0D=0AFor more information, including sponsorships, contact Jane O'Connor at j.oconnor@abmmail.com or (212) 661-6360 X3332. =0D=0A=0D=0A  =0D=0A=0D=0ARegistration policy:This is a firm registration and may not be cancelled after October 6, 2006. Notification of cancellation must be sent in writing to American Business Media or faxed to 212-370-0736. Registrations cancelled prior to October 6, 2006 will be refundable, minus a $50.00 processing fee. Substitutions may be made after that day, but cancellations will not be refunded for any reason. American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred. By registering you understand that your participation and attendance at the "The Digital Prescription: Delivering a Healthier P&L?" program may be video taped, filmed and/or audio recorded. You agree that the Recording may be used for any lawful purposes that American Business Media, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the Recording or its copyright.  
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