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Categories
For print advertising with an annual media budget of Less
than $100,000:
1. Single Ad - page or less
2. Single Ad - spread or larger
3. Single Ad - inserts, pop-ups, foldouts & spectaculars,
gatefolds and multi-units
4. Campaign - a series of at least three ads
For print advertising with an annual media budget
of $100,000 or more:
5. Single Ad - page or less
6. Single Ad - spread or larger
7. Single Ad - inserts, pop-ups, foldouts & spectaculars,
gatefolds and multi-units
8. Campaign - a series of at least three ads
Categories 9-14 are eligible at any media
budget:
9. Digital, Online Advertising - banner, skyscraper, pop-ups,
interstitial, CD-ROM and email
10. Digital, Online Video Advertising - pre-roll, mid-roll
and video ads
11. Digital, In-stream linear video ad - may appear before,
in the middle of, after the video content. The video ad can be watched
in addition to the content as the ad takes over thefull view of
the video. They can include: pre-rolls, interactive takeovers, and
short bumper vignettes that appear prior to the video content stream.
12. Digital, In-stream non-linear video overlay ad - runs
concurrently with the video content so the users see the ad while
viewing the content. These ads can be delivered as text, graphical
ads, or as video overlays. Non-linear video ad products include:
- Overlays which are shown directly over the video content itself.
- Product placement - ads placed within the video content itself.
13. Integrated Media Campaign - Integrated media refers
to advertising campaigns which carried the same theme and ran across
a minimum of three media, including, but not limited to: print,
digital, outdoor, events (trade shows, conventions, conferences,
seminars), direct, broadcast, webcast, etc.
14. Face-to-Face - include trade shows, conventions, conferences,
seminars and awards shows. The award will be given to an agency,
advertiser or a creative, and will be judged based on the following
types of materials: marketing collateral (pre and post), premiums,
space layout, signage, colors, font and logo.
Rules
1. Eligibility: Any single ad, campaign or event that ran between
May 1, 2007 and April 30, 2008 in an American Business Media member
company, publication, Web site or face-to-face.
2. You may submit as many entries as you wish. An
ad entered more than once (i.e., as a single ad and as part of a
campaign) can win in one category only.
FOR ADDITIONAL INFORMATION VISIT: WWW.CEBA-AWARDS.COM
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