Kathy Delaney is global chief creative officer for Nitro.
After completing her education at the School of Visual Arts in New York, Kathy began her advertising career. Prior to joining Nitro as chief creative officer, she spent 14 years at Deutsch, where she helped it grow from a small boutique of $180 million into a $2.5 billion marketing communications company. Kathy’s passion for creating and overseeing integrated campaigns that outperform business objectives have impacted clients such as Westin, Bank of America, Tommy Hilfiger, Johnson and Johnson/Tylenol, Revlon, Monster.com, MCI, Snapple, Pfizer, Ikea, GNC and Tanqueray.
Kathy joined Deutsch in 1993 as an associate creative director, and was promoted to executive creative director and partner of the New York office in 1997; executive creative director/managing partner in 2001; and chief creative officer/president in 2005. Prior to Deutsch, Kathy was associate creative director/VP at Chiat Day, NY on Reebok, and at Bozell, NY, she worked as senior art director in the financial services, fashion and spirits categories.
She has won numerous awards for her work, including ADDYs, ANDYs, Effies, One Show Gold, Communication Arts and Art Directors Club, and is in the Museum of Modern Art’s permanent advertising collection. In 2003, Kathy was inducted into the American Advertising Federation Under 40 Hall of Achievement. She has made appearances to share her marketing insights on “Good Morning America” and “The Today Show;” has been quoted in The New York Times and Wall Street Journal; and has participated in numerous panels and award show juries.
Mark DiMassimo is the founder, CEO and chief brand officer of DiMassimo Goldstein (DIGO), an independent, integrated, marketing strategy, brand and business-building agency, which he originally founded as DiMassimo Brand Advertising 12 years ago in Manhattan. He is also co-founder of TAPPENING, which promotes healthy, environmentally-friendly tap water and sells reusable bottles at www.tappening.com.
Mark is a multiple Effie Award winner, for both his consumer and b-to-b campaigns, and his work across a variety of categories and media has been featured in countless books, anthologies and awards annuals. The agency's current b-to-b clients include American Business Media, Juice Energy, J.H. Cohn, Max.MD, GARP - the Global Association of Risk Professionals, and a Very Large Consulting Company that Prefers to Remain Nameless. The agency works with "brave marketers" in b-to-b and consumer categories across a spectrum of "health, wealth and pursuit of happiness" categories.
Mark is featured in the best-selling “Leadership Secrets of the World’s Most Successful CEOs.” He is also co-author of “Inside the Minds: INNOVATION” and the upcoming “Branding as an Advertising Strategy.” He is currently working on an article for Ad Age on evolutionary marketing. A familiar face on CNBC, CNN, Bloomberg, FoxNews and FoxBusiness Channel, Mark is often quoted in the media
Lynn Giordano is the chief creative officer for Gotham Inc. Also a founding partner of Gotham (“We needed a home for our soon-to-be-global cosmetics giant, Maybelline,” she says.), Lynn guides the talents of the agency’s creative department with demands for relevance, clarity, imagination and new paradigms for connecting with consumers, insisting that each piece of creative work instantly appeal both rationally and emotionally.
Lynn’s unique and thoughtful touch has been applied to traditional branding assignments like Maybelline New York, Newman’s Own, HomeGoods, Liz Claiborne and Lufthansa. She’s also confidently mastered a new creative language with the successful introduction of E*TRADE and the America Online phenomenon at the height of membership. Her current efforts for Priceline.com earned a Silver EFFIE in 2005. And if you peruse the streets of New York City, you’ll see how she convinced people to order groceries online from FreshDirect.com. Lynn’s work has earned virtually every honor in the advertising business. She was elected to the New York YWCA’s “Academy of Women Achievers” and named one of the “100 Best and Brightest” by Advertising Age.
According to Lynn, her biggest success has been helping to make Gotham a worldwide advertising juggernaut for a wide range of health and beauty brands. Her most relevant experience? Rejuvenating the aging Remington brand with a new hairdryer launch for women; leveraging Liz Claiborne from apparel into home; and giving a home fashions discounter an emotional platform: Live the life without paying the price.
Todd Heyman is executive creative director for direct marketing, North America at OgilvyOne.
After attending the NYU Doctoral Program in Industrial and Organizational Psychology, Todd left academia behind for a career on Madison Avenue. He spent several years in general advertising, then had a religious conversion and made the switch to direct marketing, where he found a home at OgilvyOne.
Todd has produced award-winning direct marketing campaigns in both traditional and digital media for clients including American Express, DHL, SAP, DuPont, TIAA-CREF, TD Ameritrade and Pitney Bowes. His work has been recognized by the One Show, England’s D&AD show, the London International Advertising Awards and the Andy’s, among others. He has won 18 Caples awards, which celebrate success in direct marketing, and his work has been featured in the prestigious Communication Arts advertising annual.
Marc Lucas is group creative director overseeing digital marketing programs in the northeast region for Avenue A | Razorfish, the world’s largest interactive agency. In this role, he directs all advertising creative, including design and copywriting, out of the agency’s Manhattan flagship. His current clients include GMAC and Unilever.
Marc has extensive experience leading award-winning creative teams for high-profile advertising agencies in New York, Hong Kong and the Philippines. Prior to joining Avenue A | Razorfish in 2008, he was VP/creative director at SS+K in New York, where he created innovative and award-winning advertising for clients fed by design, public relations, and popular culture.
His international experience includes stints as executive creative director of D’Arcy Hong Kong and Ogilvy Manila, where he worked on accounts such as Nestlé, The Economist, Seagram’s and Kimberly Clark. Marc previously served as chairman of the Hong Kong 4A’s and was co-chairman of the Asian Advertising Awards.
Michael Prieve is the chief creative officer for Doremus New York.
On a Saturday, Michael graduated from the Art Center College of Design in Pasadena, CA. The following Tuesday, he started as an art director at Wieden + Kennedy in Portland, where he began his long Nike relationship, working with athletes like Michael Jordan, Bo Jackson and Charles Barkley. Michael went on to run Wieden’s New York, Amsterdam and Tokyo offices, and helped create award-winning work for Nike as well as global brands including Microsoft, ESPN, Coca-Cola and Calvin Klein.
Prior to joining Doremus, Michael was executive creative director at Y&R in Irvine and FCB in San Francisco, where he guided work for Range Rover and Levi Strauss & Co. He joined Doremus based on the belief that significant opportunity existed to raise the creative bar in corporate communications. He has been proving it for all of Doremus’s clients, now overseeing all creative and bringing to the agency a portfolio that has influenced entire categories. Michael’s work reflects his commitment to focusing effort on exceptional results at every opportunity.
Michael speaks frequently at international engagements from Mexico City to New York and Berlin, and he has won awards from Tokyo to Cannes. And yes, he did once beat Penny Hardaway in a game of Around the World.
Don Schneider is an EVP, executive creative director and member of the board of directors at BBDO New York. Since joining BBDO in 1980, Don has been one of the agency’s leading drivers and practitioners of “the work, the work, the work.”
For more than 25 years, Don has been involved with the development of acclaimed and memorable advertising for clients like Pepsi, GE and HBO – advertising that has helped make each of these clients a household name. For example, his work on Pepsi includes a steady stream of some of the most popular and talked about television commercials in the industry.
Don started at BBDO New York as an assistant art director in 1980, and was quickly promoted to art director (1982), creative supervisor (1989), VP (1990), SVP (1993), senior creative director (1994), member of the New York board of directors (1997), and executive creative director (2003).
Tom Stein is president, CEO and a founding partner of Stein Rogan + Partners. Over the past 22 years, Tom has established Stein Rogan as one of the leading branding and integrated marketing agencies serving financial services, education, media/publishing/content, technology, e-business and related brands. In doing so, he has built the agency into a multi-faceted practitioner of synchronized, multi-channel marketing for business-to-business brand leaders and challengers.
In 2007, Stein Rogan received 15 Business Marketing Association ACE Awards for its work, one of the highest totals ever received by a single agency; many of these awards were for Stein Rogan’s branding work. The agency also received the APTA Best of Show award, and, once again, was ranked among the top “Agencies of the Year” by BtoB. This year, Stein Rogan was again ranked among the top “Agencies of the Year” by BtoB, and, to date, has received four BMA Pro-Comm Awards and seven BMA ACE Awards for its work.
Additionally, Tom serves on the BMA board of directors. Two of his most significant achievements, however, are his starring role as bass player for Stein Rogan’s rock band, Cheaper Than Bowling (winner of two ad agency Battle of the Bands), along with his ability to help the agency grow in the most dynamic times in ad agency history.