| 1.
Take note of the format. There are distinctions made as to the media
budget of your ad program.
a. Categories 1-4 are for ads and campaigns created
with an annual media budget of less than $100,000.
b. Categories 5-8 are for ads and campaigns with an annual media
budget of $100,000 or more.
c. Digital, Integrated Media Promotion, In-stream Ads, and Face-to-Face
events are eligible at any budget.
2. Preparing of the ads:
a. For categories 1-3, 5-7, submit unmounted proofs
or tear sheets.
b. For campaigns in categories 4 and 8, submit a minimum of three
ads. These proofs or tear sheets should be taped together accordion-style.
c. For category 9-14 submit CD-ROMs or DVDs in a jewel case. Write the
title of the ad, campaign or URL on the entry form.
d. For category 13, submit print ads as tear sheets; submit CD-ROMsor DVDs
in a jewel case. For online ads, follow guidelines from category
9. For direct advertising, submit actual pieces. For broadcast
or webcast, submit VHS tapes or CD-ROMs or DVDs. For trade show booths,
banners and outdoor programs, submit photographs or renderings.
e. For category 14, print or digital promotional material and
booth hand-outs can be entered. For examples of booths, banners
or outdoor programs, submit photographs or renderings.
3. Complete an entry blank
- or photocopy - for each entry. The entry blank may also be downloaded
from www.ceba-awards.com.
a. Indicate in which category the ad is being entered.
b. List the title(s) of the ABM member media in which the
entry appeared.
c. List all contact information for agency, advertisers and
entry contact.
d. Give the title of the ad, campaign or URL.
The completed entry form must be taped to the back of the entry
(unless digital). Each submission must have a separate entry form.
4. Checks must be payable
to American Business Media in US Dollars.
Submit one check for the total entry fees (remember,
a campaign is considered one entry). You must mail all entries
together, with the check attached. If paying by credit card, you
must include the credit card information on every entry form.
5. Send entries to: American Business
Media, CEBA Awards, 675 Third Avenue, 7th Floor, New York, NY 10017-5704
6. Early-bird entries must be postmarked
by midnight, May 16, 2008.
The final deadline is midnight, July 18, 2008. |
