In 1995, American Business Media brought together some of the top advertising minds in the nation to recognize the brilliance of business-to-business advertising, and the CEBA awards were born.
With early guidance by legendary creative Jay Schulberg and agency power CEO David Bell, the awards quickly came to represent the value, creativity, and impact business advertising has on industries across the globe.
But the CEBAs represent more than business-to-business, they have become a gold standard of creative recognized by advertising peers and clients alike, and highlight the breadth, reach, and innovation of some of the world's top agencies. And, as in 2001, when Carmichael Lynch won the Grand CEBA for its American Advertising Federation campaign.
Celebrating outstanding business advertising achievements in b-to-b publications, digital media and face-to-face events, the CEBAs are business’ most coveted creative award, enhancing relationships among advertisers, agencies and publishers. Advertisers are encouraged to celebrate the strength of their brand (past winners include GE, IBM and 3M Dental); agencies will be recognized for their excellence in creative business advertising (past winners include BBDO, Ogilvy One and Carmichael Lynch); and publishers have the opportunity to showcase and honor their advertisers (past winners include Nielsen Business Media, Reed Business Information and Crain Communications).
Don’t miss this opportunity to exhibit your outstanding creative!