CATEGORIES
For print advertising with an annual media budget of less than $100,000:
Category 1: Single Ad - page or less
Category 2: Single Ad - spread or larger
Category 3: Single Ad - inserts, pop-ups, foldouts & spectaculars, gatefolds and multi-units
Category 4: Campaign - a series of at least three ads
For print advertising with an annual media budget of $100,000 or more:
Category 5: Single Ad - page or less
Category 6: Single Ad - spread or larger
Category 7: Single Ad - inserts, pop-ups, foldouts & spectaculars, gatefolds and multi-units
Category 8: Campaign - a series of at least three ads
For advertising with an annual media budget of less than $100,000:
Category 9: Integrated Media Campaign
Integrated media refers to advertising campaigns, which carried the same theme and ran across a minimum
of three media types, including, but not limited to: print, digital, events (trade shows, conventions, conferences, award shows and seminars),
direct, broadcasts, webcasts, etc.
For advertising with an annual media budget of $100,000 or more:
Category 10: Integrated Media Campaign
Integrated media refers to advertising campaigns, which carried the same theme and ran across a minimum
of three media types, including, but not limited to: print, digital, events (trade shows, conventions, conferences, award shows and seminars),
direct, broadcasts, webcasts, etc.
Categories 11-14 are eligible at any media budget:
Category 11: Digital Media
• Online Advertising/Digital Ads - banner, skyscraper, pop-ups
and interstitial
• Online Video Advertising - pre-roll, mid-roll and video ads
• In-stream Linear Video or Ad - may appear before, in the middle
of, or after the video content.
• Digital, In-stream Non-Linear Video Overlay Ad - runs
concurrently with the video content so the users see the ad
while viewing the content
Category 12: Face-to-Face
Includes trade shows, conventions, conferences, seminars and awards shows. The award will be given to an agency, advertiser or a creative and will be judged based on the following types of materials: marketing collateral (pre and post), premiums, space layout, signage, colors, font and logo.
Category 13: Custom Media
Refers to the development, production and delivery of informative content (print, digital, audio, video, in-person events) designed to strengthen the relationship between the sponsor of the medium and the medium's audience. Typically, custom media is sponsored by a single marketer (a company, brand, association or institution) and is designed to reach a tightly focused audience of customers, members, alumni or other constituencies. Examples of custom media products would be custom magazines, newsletters, video series, blogs, podcasts, microsites, customer webinars and more.
Category 14: Business Information
Promotional Materials refer to any marketing pieces utilized to sell a business information company's public & proprietary information gathered and linked in order to create valuable business intelligence which can be sold to customers for analytical, business development and operational purposes. Examples include, but are not limited to, Web sites, brochures, print and digital ads.
RULES
1. Eligibility: Any single ad, campaign or event that ran between May 1, 2008 and April 30, 2009 in an American Business Media member company publication, Web site or event.
2. You may submit as many entries as you wish. An ad entered more than once (i.e., as a single ad and as part of a campaign) can win in one category only.
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