2008 CEBA Hall of Fame Recipients

 

DDB Worldwide Tom Stein The Martin Agency Gordon Bowen
 

DDB Worldwide

With more than 200 offices in over 90 countries, DDB is a marketing communications network, providing clients with creative business solutions using Co-Creativity," a unique approach developed to engage clients to better serve their business objectives and meet the challenges of today's dynamic marketing.

DDB's clients include local and global companies such as Anheuser-Busch, Clorox, Exxon Mobil, Dell, Novartis, Johnson & Johnson, McDonald's, Royal Philips Electronics, Volkswagen and Unilever.

Within its own portfolio of companies and the wider Omnicom network, DDB provides multi-disciplinary marketing services, guided by the principles of Co-Creativity to deliver the most creative brand experiences serving client business needs:

  • Marketing Sciences - DDB Matrix
  • Branded Entertainment - Fire, DDB Entertainment
  • Brand Strategy and Design - Interbrand
  • Direct Marketing - Rapp Collins
  • Healthcare - DDB Healthcare
  • Corporate Responsibility - DDB BIG
  • Hispanic Marketing - Alma DDB
  • Interactive - TribalDDB
  • Media Service - OMD
  • Urban Marketing - Spike DDB
  • Retail Activation - TracyLocke
  • Entertainment Advertising - The Ant Farm

Via Omnicom, DDB also provides services from the world's leading public relation firms, including Porter Novelli, Ketchum and Fleishman-Hillard.

In April 1986, Doyle Dane Bernbach merged with Needham Harper Steers to form DDB Worldwide, simultaneously creating parent company Omnicom Group. The agency's heritage of creativity and humanity is celebrated in its numerous achievements.

 

Tom Stein
President & CEO, Stein Rogan + Partners

Tom Stein is president, CEO and founding partner of Stein Rogan + Partners.

Over the past 22 years, Tom has established Stein Rogan as one of the leading branding and integrated marketing agencies serving business-to-business and innovative consumer brands in categories ranging from technology, financial services and education to publishing, digital marketing services, travel and business services. In doing so, he has built the agency into a multi-faceted practitioner of synchronized, multi-channel marketing for b-to-b brand leaders and challengers.

Tom started his career as a copywriter and is closely involved with Stein Rogan's strategic and creative product. He also works with all major accounts in the areas of brand vision, brand/creative development and marketing/business results.

Born toward the end of the age of "traditional" advertising and marketing, Stein Rogan, under Tom's guidance, helped usher in the dawn of the digital marketing age a decade ago, pioneering integrated offline and online techniques that only now have truly become mainstream.

In 2001, 2005, 2006, 2007 and 2008, Tom was honored as one of the 10 "Who's Who in B2B Advertising" by BtoB magazine. In 2005, Stein Rogan achieved one of the highest acknowledgements of excellence in technology and b-to-b marketing: BtoB's 2005 Agency of the Year designation. In 2006, Stein Rogan's work under Tom's leadership was selected among the top four Business-to-Business Integrated Marketing Success Stories and Stein Rogan was again ranked among the top "Agencies of the Year" by BtoB.

In 2007, Stein Rogan received 15 Business Marketing Association ACE Awards for its work, one of the highest totals ever received by a single agency in this annual awards competition; many of these awards were for Stein Rogan's branding work. The agency also received the APTA Best of Show award, and, once again, was ranked among the top "Agencies of the Year" by BtoB. This year, Stein Rogan was again ranked among the top "Agencies of the Year" by BtoB, and, to date, has received four BMA Pro-Comm Awards and seven BMA ACE Awards for its work.

 

The Martin Agency

The Martin Agency is one of the top three agencies in America, according to the 2007 Advertising Age "A List," which cites the agency's ability to "thrust marketers into the pop culture." With offices in Richmond and New York, the agency has a wide range of unified services all under one roof - from direct and interactive to yellow pages and branded content. Wal-Mart, BF Goodrich and ESPN's X Games are more recent additions to a client list that also includes UPS, GEICO, Hanes, PING, SEIKO, SIRIUS and Discover Card. The company is routinely listed among the leading creative and strategic agencies in the world.

 

Gordon Bowen

As a founder of mcgarrybowen, Gordon Bowen heralds one of the most diverse and celebrated careers on Madison Avenue and oversees all of the agency's creative efforts. TIME Magazine labeled Gordon a creator of "emotional blockbusters," and his acclaimed and legendary "Membership Has Its Privileges" campaign for American Express is the only advertising to ever hang in the Smithsonian Institution. Gordon's passion is driven from the diversity of mcgarrybowen's portfolio of clients - the edginess of Reebok, the heartfelt family values of Disney and the spontaneous creativity of children that emanates through in the spirit of Crayola. Most recently, the launch of the Chase Freedom campaign has been the most successful new card launch in history. Gordon's long and storied career began at Bonneville Communications where he was responsible for advertising and communications for The Church of Jesus Christ of Latter Day Saints. His "Homefront" public service campaign, considered one of the most successful in history, won the Grand Prize at the Cannes Film Festival. As creative director for the 2002 Salt Lake City Winter Olympics, Gordon continued his success by writing the theme line, "Light the Fire Within," and overseeing the Opening and Closing ceremonies. His works for the games were nominated for 7 Emmy Awards. Prior to that, he held the same title for Robert Redford's Sundance Properties, which include the Sundance Film Festival. Upon arriving on Madison Avenue, Gordon held chief creative director positions at Young & Rubicam, Ogilvy & Mather and McCann Erickson Worldwide, creating famous campaigns for Coca-Cola ("Always Coca-Cola") and the aforementioned American Express campaign, shot by famed Annie Leibovitz and named Campaign of the Year from 1980-1990. During this period, he also led AT&T from "Worst Advertiser of the Year" status to "Advertiser of the Year" within 12 months by launching the campaign, "It's All Within Your Reach." Through commercials such as Teen Date, Beaches and Rocketman, the work earned Campaign of the Year by Advertising Age. Despite the fact that Gordon's body of work has won numerous awards for making ads that make people laugh as well as cry, he is proudest of making ads that work. When asked about the future of mcgarrybowen, Gordon's only comment was to quote the agency's new line for the United States Olympic team: Amazing Awaits!

 
 
 
2007 CEBA Hall of Fame Recipients

 

 

Nina DeSesa Lee Lynch Doremus  
 

Nina DiSesa
Chair, McCann Erickson New York
Nina started her advertising career as a writer in Richmond, Virginia then migrated to New York in 1983 where she worked at two of the largest global agencies: first Y&R and then McCann Erickson. In 1991 she left McCann as a SVP, Group Creative Director to take the position of EVP, Executive Creative Director for J. Walter Thompson's Chicago office. For three years she was part of a turnaround team that breathed new life into that office by restructuring the creative process and doubling the revenue.

In 1994, Nina returned to McCann Erickson's New York office as EVP, Executive Creative Director. With the combined efforts of an exceptional New York team, McCann New York enjoyed an unprecedented five year growth period that added close to $2 billion dollars in billings to the New York office. In 1998, Nina was made Chair of McCann New York, retaining her creative duties as Chief Creative Officer. She was the first woman and the first creative director to be made Chair in the McCann global network. In 2004, Nina turned over the creative responsibilities of the New York office to Joyce King Thomas, and remained Chair.

In 2007 she was appointed as one of the 13 global creative leaders on the McCann Worldgroup Global Creative Collective.

In 1999, Nina was chosen by Fortune Magazine as one of the 50 Most Powerful Women in American Business. In 2005, she received the Matrix Award given each year to a select group of women leaders. She has been serving as co-chairman on the Ad Council CRC for seven years, she is on the board of directors for the AEF, she serves on the CRC for Partnership for a Drug-Free America and she is on the Board of Directors for The Martin Agency. Recently Random House bought her upcoming book "Seducing the Boys' Club," scheduled for publishing in early 2008.

She shares her life with a wonderful husband, two gifted Yorkshire Terriers and six beautiful horses. They split their time in an apartment in New York and a horse farm in Pawling, New York. The horses stay at the farm.

 

Lee Lynch
Founder, Carmichael Lynch
Lee Lynch co-founded Carmichael Lynch in 1962. Today, CL has just under 300 employees. Carmichael Lynch is one of the premiere creative brand building agencies in America. Over the years, CL has won almost every major creative award - Cannes, Effie, CEBA, Clio, One Show, Communication Arts, and the 4A's O'Toole. They are a two time winner of the Stephen Kelly award given by the Magazine Publishers Association for best magazine advertising in the U.S. and a two-time Grand CEBA winner.

Carmichael Lynch has maintained a high creative profile representing clients like Harley-Davidson, American Standard, A.G. Edwards, Rapala Lures, Progressive Insurance and Porsche.

A lot of CL's culture can trace its roots back to Lee. For example, the predominance of the color green in their logo, building and internal communications is linked to Lee's unabashed pride in his Irish heritage. The agency's "high holy day" is St. Patrick's Day, where new hires that year must perform for the CL masses in the "O'Gong Show."

Lee retired from Carmichael Lynch in 2006 and is on three corporate and four not-for-profit boards. He is also a partner in Historic Theatre Group (for profit managers and presenters of Broadway productions in the Twin Cities).

 

Doremus
Founded by Clarence Barron of Barron's as Dow Jones' agency in 1903, Doremus is a specialist in business communications. Known for its proprietary research, innovative media solutions, and clients who value creative expertise, Doremus knows the business of business inside out and thrives on complex, high-stakes communications challenges.

Over the years, Doremus (www.doremus.com) has extended its understanding of complex products and services in the financial sector to other business sectors, including diversified industrials, technology, professional services and health care. Doremus' roster proudly includes clients such as ITT, the Wall Street Journal, Credit Suisse, Intel, Sun Microsystems, Hyperion, Morgan Stanley, Deutsche Bank, Tektronix, Knight Capital Group, TRW Automotive, FINRA, Russell Investment Group and Sandler O'Neill + Partners. Today, the agency, which is now part of the Omnicom group, is a global network with offices in the business centers of the world: New York, San Francisco, London, Frankfurt and Hong Kong.

Doremus's mission: to turn complexity into arresting communications that compel attention and build competitive advantage.

 
     
 
THE 2009 CREATIVE EXCELLENCE in BUSINESS ADVERTISING AWARDS